translated from Spanish: Innovation and digital investment: the new face of marketing in Chile

according to the recent report of State of Inbound Chile 2018, we produce in HubSpot, were able to point to subjects that are and will be trend to 2019 in terms of marketing. One of the items that caught our attention, is that companies operating in the country use largely social networks for professional purposes and with great effectiveness.
Likewise, the implementation of new tools in marketing has led to strengthen the trend of inbound marketing, both in Chile and in the world. The concept of inbound is attributed to the use of digital platforms and that helps businesses grow sustained and orderly, regardless of size.
Specific case of the above, is that networks such as LinkedIn are today used with this approach by 85% of the companies, while Facebook 50%. Whether for the distribution of content, enhance sales, care of users via intelligence strategy artificial or, simply, to better present the company, social networks are being used for professional purposes, with excellent effectiveness and aligned with the strategy of inbound.
On the other hand, the way of doing business and promoting strategies focused on the needs of users and, at the same time, unify sales for best results teams is a reality that has as protagonist the development and implementation of technology. Currently, at the Latin American level, 85% of conversions to close some business agreement is done via e-mail, while in the past these were closed in face to face meetings.
Shares of inbound as increase traffic to websites, investment in SEO, web analytics, commercial content and marketing in social networks, generate excellent return on investment for companies and, incidentally, are marking a before and an after between the current marketing versus traditional.
Innovation and investment in digital tools are changing the face of marketing in Chile and the world. It doesn’t matter if the company is large, medium or small, to move forward and achieve results consistent with expectations and an effective strategy of growth, in some way or another the trend will lead them by the way of the inbound marketing.

Poured in this op-ed content is the sole responsibility of the author and do not necessarily reflect the editorial line nor the counter position.

Original source in Spanish

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