translated from Spanish: Freddo crisis: close the plant of production

the economic situation of the country impacts of different business sectors. They will close the plant in Balvanera employing about 60 people. In addition, it will not promote the marketing with own premises and franchises and happen all at the hands of third parties.

Of almost 120 ice cream parlors, around 20 are own and become the franchise. The company aims to maintain the prestige of the brand, marketing plans, product manufacturing and transport.

According to seek the release of the company “strengthen the brand and make it even more competitive at the global level” and that “seek to empower entrepreneurs, SMEs and entrepreneurs, without affecting the number of people working in the mark”.

At beginning of year there were rumours of sales to international groups and that they had implemented voluntary retirement to adjust staff.

freddo gelato shops crisis

Original source in Spanish

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