translated from Spanish: Experts discuss trends and challenges that it presents e-commerce for Chile

more than 25 national and foreign exhibitors attended the eCommerce Innovation Summit, organized by the Santiago Chamber of Commerce (CCS), to discuss innovation, new technologies and trends of e-commerce at global, regional and local level.
Deputy Minister of economy, Ignacio Guerrero, and the Chairman of the CCS, Peter Hill, highlighted the successful closure of the Cybermonday, in which there was a 23% increase in sales compared to last year, with a transaction of 233 million dollars, according to figures preliminary.
Guerrero said that «we must create the conditions so that Chile can be inserted in the fourth revolution industrial and digital, since our economy will gain higher productivity and better quality of life». In this regard, he said that one of the challenges of the Government is to make SMEs are incorporated into electronic commerce, because 90% of them has a presence on the internet, but only 21% makes virtual sales.
For his part, Hill recalled that e-commerce around the world involves a three trillion dollars a year business and added that «e-commerce is the answer to one of the major future problems of our society, which is the employability. «Not only e-commerce has brought new professions, if not allowing any person offering your products or services via the internet, without having to have to do this with a complex infrastructure».
The impact of e-commerce in the urban infrastructure of Santiago was one of the challenges addressed Julio Villalobos, Member of the Executive Committee of the programme be Santiago Smart City of Corfo and director of the Center for transportation and logistics of the Unab.
For him, one of the main challenges of e-commerce in Chile is to make more efficient and sustainable logistics chain existing after the delivery of the products. Urban logistics, according to the scholar, has been invisible in the planning of the urban development of cities. The development of the cities usually has to do with the mobility of people, square meters of green areas and population density, but «it seems that the cities did not want to be supplied,» points out.
Villalobos said that information technologies have created new business models, there is a trend to widespread consumption, which together with the population explosion, the ageing of the population and urbanization have produced a pressure on the natural resources and the city. «The transport sector consumed 33 percent of energy in the country and 23 per cent of the generation of greenhouse gases come from this sector. Then we have these new business models for delivering products to customers holding a very aggressive distribution process on the environment».
The expert said that there is a dichotomy that has not been resolved. On the one hand, as consumer wants is that the delivery of a product is instant, at the desired time and in the required place, but as a citizen I want to live in a clean, uncrowded environment.
«The main challenge is to understand the urban freight distribution system, to make more efficient use of the infrastructure of the city. And that occurs through technology integration and to the intelligence that there are in our country to understand this phenomenon and explore and find efficient and sustainable solutions,»concludes Villalobos.

Original source in Spanish

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