Buenos Aires, Argentina.-before an audience of more than 100 representatives of the newspaper industry, on Wednesday held a meeting where media took center stage and presented their experiences using Google Tools; They detailed the challenges that crossed and shared the results obtained according to the proposed objectives. The meeting, first developed in Argentina in the context of the Google News Initiative (GNI), the global Google program that brings together all the efforts of the company to positively impact the media and help them face specific challenges the digital transformation, it became known the example of use of Google Accelerated Mobile Pages (AMP) in the digital properties of DEBATE throughout the coverage of 2018 elections in Mexico.” “In the current digital context, the fate of Google and the media is attached: both share the Mission of improving the lives of people and communities with accurate, accessible information and quality”, said Matías Attwell, Solutions Manager for major media of Google.
Photo: courtesy.
Print, online and radio explained how through GNI strengthened various aspects of their work, aligned to the three pillars that have the Google initiative: 1) elevate and strengthen quality in their platforms with tools journalism as Accelerated mobile pages and Google News; 2) develop business models to support quality journalism through YouTube and advertising solutions covering also mobile and 3) empower news organizations to take advantage of new technologies with analysis tools, collaboration and visualization, among others. One of the first platforms that thanks to GNI became more accessible to the Argentine media is Google Cloud, which lay within reach of local media the same infrastructure and solutions that facilitate the digital transformation of editors through the work collaborative, and which, thanks to this initiative, many local media will be accessible free of charge.
Photo: courtesy.
Another program that approached the Argentina GNI is the YouTube Innovation Fund, which will provide funding for the development of sustainable and innovative video projects in media. The Fund has 25 million dollars around the world; months five different media were applying to these funds and will soon announce which Argentine media accessing them to develop their online skills using video.” The Google News Initiative, which has undertaken a global investment of 300 million dollars, is the great emphasis of work and collaboration with the media in the world and today has an important chapter in Argentina. It is important to support journalism and that is why we strive to ensure that news with quality content Excel in all our platforms, users to find them easily and that news partners benefit by producing them” He concluded. Google’s commitment to the newspaper industry translates into several initiatives aimed at journalists and media to help them in the challenges posed by scanning both for business and for the production and distribution of news, but also to associations through which it collected both at the enterprise level as a professional.
Photo: courtesy.
In this sense, was the focus in presidential elections next year and the challenges faced by the local press. In the region there is Google collaboration experiences with journalists and newsrooms in election times to combat the misinformation. This year, for example, Google supported dozens of offices in Mexico and Brazil, which worked together to help voters in those countries to identify false information in times of great relevance for citizenship.” The coming year will face an election year, and we need editorial prepared with innovative tools but also trained to deal with misinformation,”said Juan Manuel Lucero, team leader Google NewsLab. “We are already working with players in the industry, including FOPEA, to form a coalition that will allow us to develop a strong project to combat this problem”, he said. Also presented the case of use of Google Accelerated Mobile Pages (AMP) during coverage of the Mexico 2018 elections DEBATE digital properties. In this respect, it explained that during that period the traffic coming from Google AMP was superior to 40 percent, i.e., more than one million new users came to the portal through this source. Thus, AMP has become a key technology for the generation of traffic and monetization of the sites of the group.
Photo: courtesy.
In the last decade, consumers radically changed habits and that produced changes in the business model that supports journalism. We live in a dramatically different world where people consume more news than ever from a number of sources never before seen. In this context, partnership is the key concept for the present and the future of the news ecosystem. Newspapers, radio, television and other types of media, are only one part of a broader range of information systems, in which each plays a different role at the time of informing people. GNI landed in Argentina precisely with this objective: renew the commitment of Google with the Argentine media. About Google Inc. Google is a global leader in technology that is dedicated to improving the ways in which people connect with information. The innovations of Google in the Internet search and advertising, have made your web site one of the main products of Internet, and its brand, is one of the most recognized in the world. Google is a trademark of Google Inc. The rest of the names of companies and products are trademarks of the companies with which they are associated. In this note:
