translated from Spanish: The boom of the series for millennials: why impact interactive format?

after the success of “Choose your own adventure” series of children’s books that allow to choose the end of the story, the directors and producers of television chose to imitate his style and allow the Viewer to make their own choices. On this occasion, Netflix adopted the idea for “Black Mirror”, created by Charlie Brooker, and composed by four seasons series. Instead of making a fifth, they decided to make a film, titled “Bandersnatch”. But it is not the only one who opted for this format: in Argentina, the airplane producer created “Choose”, an interactive web series in which the public can also choose how the story develops in each of the chapters. But aren’t the only: also premiered “the Puss in boots: trapped in an epic tale” or “Buddy Thunderstruck: battery of the perhaps”. Why the boom of this kind of style? Filo.News spoke with the cast of “Choose” and technology journalist Irina Sternik, to understand the rise of this phenomenon. Benefits and contradictions of this new tool “Chooses” “it is positive that the Viewer; “in addition to master schedule that sees the fiction, the time, the time of day, so you can stop, remove, pause, now you can also choose what happens, which I think is super interesting”, said Gastón Cocchiarale, one of the protagonists of the series “choose”.
“It’s a paradigm shift in the way of consuming fiction, which is great,” he said Cocchiarale actor, in addition, this type of format with the situation facing the country, preventing production of a traditional series for many to afford financially related “Directors:”in this country we are in a transition phase, and very soon if the economic model helps, it will begin to produce for this new model of web consumption”.” It is made with little money, which does not have so few days of filming, or characters that go by reducing, but at the same time generates one gets more creative when working. When you’re limited, creativity flourishes and that generates more interesting things than if told with millions of dollars can be,”explains. would the way forward of the producers of television? 

“Black Mirror” according to the vision of Sternik, is an emerging phenomenon, which is just gaining momentum thanks to the producers as Netflix. “Apart from the success of ‘Bandersnatch’, we have to see if it’s worth keep investing in fiction as well,” he said.” It is different to play with shorter, less expensive formats, nothing that social networks are not doing – whether deliberately or not – years,”he continued. Warned, however, that it does not represent a ‘revolution’, but an option in the technological world: “there was a boom of 3D and is disused. There was the RV boom and never exploded.”
From the idea of Netflix, the objective of applying this tool with “Black Mirror” relates that “it has to innovate to keep competing and capturing public. In fact, the goal of the creators of this interactive series, along with Netflix, want the Viewer to see it more than once, two, three or four”added. for which just that series? “Because ‘Black Mirror’ is science fiction. You have the captive audience, covers different generations and can afford to innovate. Because they have the money to film five hours of film and technology”, said. The ideal format for millennials photo: Pixabay the success of the series “Black Mirror” or “Choose” resonated mainly in young people, who left him in social networks. Even many users chose to explore all possible finishes. “Hunger and desire to eat”; Thus Cocchiarale defined the relationship of this web interactive format with generation y. “today young people what they want is to eat something fast, accessible, which is in the Palm of the hand;” in this case, a cell phone, an iPad,”said. Moreover, its companion of cast Santiago Rovito also reflected on the theme for Filo.News: “I always welcome the use of the new tools that offers us the world, it seems to me that this idea of the interactive series gives an interesting twist and sum because it” It makes different”, he explained. In this note: choose series interactive Youtube Black Mirror Netflix

Original source in Spanish

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