translated from Spanish: Fake news: the art of political deception

the past January 7, Juan Manuel Urtubey, Governor of Salta from 2007 and a candidate for President for the alternative Federal space, dismissed a police after learning that the uniformed decided to kidnap you the car to the son of the officer, who was driving under the influence of alcohol. Indignã, no? But the truth is that this news is false, and unfortunately the only particularity that presents at the moment is that he came to inaugurate the fake news model 2019 in Argentine politics. Victoria Donda voting against imprison violators, to voluntary interruption of pregnancy project to legalize abortion until the ninth month or during the national meeting of women in Trelew burned alive a dog are some of the examples that give form a list of false news that proliferate more and with greater intensity and intent and from social networks.

A new name for a problem always while this kind of practice is far from being a recent phenomenon, in recent months, the fake news expression has gradually acquired a most familiar place in the media. What is new is viralization capacity and the implications that these practices have. From their forms and their intensities, the fake news condition and are presented as a symptom of social groups where the interest in the veracity of the news and the critical reading abilities to identify fake are increasingly less. But going by Parties: How can we define the «fake news» or false news? While everyone can understand the general idea that emerges from these words, the phenomenon is more complex than it seems and is in part for this reason that at the moment there is no stability in his review.

In November 2017, the dictionary Collins chose to fake news as the word of the year. The expression was raised as «false, information often sensationalist, disseminated under the guise of a news report». However, this idea as well as not having a unique connotation, does not operate alone. From the hand of this concept comes the post truth. In fact, was the Oxford dictionary in this case that selected it as the international word of 2016, defining it as «circumstances in which the objective facts less influence in the formation of public opinion that references to emotions and beliefs personal». If the post really is the setting and the fake news protagonist, there are also some supporting actors that are worth mentioning. Bubble filters can be found on Google or Facebook, where searches respond to consultation of users and the links chosen. In fact, in the case of Google, they are crawled among more than 57 variables (brand of computer, which browser you use, your location, etc) that translates that to a same click, the results you get will differ from mine.
A lie would not make any sense unless we feel the truth as something dangerous these filters are produced and reproduced in the resonance Chambers, where the information (true or not) is amplified by repetition in a closed system from which the visions  alternatives are discarded after that people end up consuming news tailored to your way of thinking. These tools, either from Twitter, Facebook, Google or Whatsapp, demonstrate that a false news doesn’t come from nothing, but comes to accredit or discredit a way of thinking and is in this context that one tends to find data showing what true believes taking advantage of the «benefits» of the truth as self-assertion tool post. Some indicators that are news (of truth) according to a study published by Buzz Feed days after presidential elections in the United States, the twenty main false news on Facebook during the three months prior to the election, had more interactions that the twenty actual stories published on the same network by the most recognized media (New York Times, Washington Post, FOX News, etc.). At the same time, an investigation conducted by the University of Oxford in 36 countries, revealed that 54% of internet users use social networks as a source of news.

If the first revenues of the world 3.0 were observed in the United States with the «Obama for America» and it was deepened due to the tuitero of Trump spasm, Bolsonaro case is presented as a «revolution» in how to make and win elections. Political regression has the false news a strong ally and reason and its importance to a 2019 who will be electoral is full.

And if you look back this is confirmed with several known cases. Because while the functionality of the social (science, not networks) should not be predicting the future (for this erratic ambition is the economy), if it is necessary to recognize that follows thinking to reality with manuals written by authors of a world already not There is. If on the end of the century and booming of the technological revolution internet access symbolized to be connected with the world, ally of democracy and pluralism, perhaps a few years later, this idea and reality has changed, after all the machine the makes the man and what man makes of it, or is not true?.

Original source in Spanish

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