as indicated by the ranking launched Spotify, “Pajama” was one of the songs most heard of 2018. Without a doubt, Natti Natasha and Becky G song was positioned as one of the strongest in the world of contemporary reggaeton. The artists are part of a much larger feminist wave: artists such as Elena Pons, Karol G, Anitta, Cardy B and many more began to flesh out the women’s movement in the genre.
Precisely, many of them are aware of this phenomenon that takes place around the world. Becky G said in an interview to the Spanish: “Can be feminist and a dog on the bed”. However, many national and international communication media decide to put focus on other aspects: either in their bodies, how you dress, or the selfie climbing to networks social. Why don’t happen the same with men? What is this attitude? Filo.News spoke with Lala Toutonian, artist and responsible for the site “Women who were not top”, to understand why this issue is. Media and objectification Anitta reggaeton was born in the mid-1970s in Panama and then developed in the early 1990’s in Puerto Rico. The great exponents of the genre are men: Daddy Yankee, Wisin and Yandel, Don Omar. Within this scenario, the women arrived to give fight and fight for the female visibility. However, despite having the space to publish songs, still have to meet certain parameters only for its genre: “No matter what you spend, if you’re a woman for visibility you have to have a certain appearance and are going to talk about it” says Lala.Luego, adds: “media that have given the place occupied by their appearance, not his talent, continue to put the focus in appearance because it is what it is useful to the system giving us insecurity”. Precisely, this representation in the media form part of a patriarchal system that is not questioned these postures: “in terms of mass, the public is not questioned this type of publications, if you enter to read the comments you’ll find with thousands who speak of the” appearance of these women. The questioning is very minority still”, continued the journalist. Naturalized machismo of reggaeton music style imposes various requirements on women, and who then are reflected in the holders of the various news sites. What is that parameter?” “Reggaeton is a genre that commodified women and having messages going very for that side, women as an object of male desire, and linked to the romantic and other love”, said Lala. Therefore, women should be “desirable” for man, be prepared for each other at all times. “This situation is reflected at the time of be the genre singer: demand letter and aesthetics meet these requirements.” Requires sexualizarse and expose the body as an object, that if you can manage that, there will come the rating success, acceptance, love and everything else assumes that you need to make us happy,”said the journalist. This did not pass unnoticed: historically this genre is branded as “macho man” by hundreds of people. Even so, it keeps running at every radio station, in every bowling and leads lists of reproductions. The beauty of this idea gender parameter, as said by the journalist, reproduces and strengthens a shocking message to the media: “the most important thing is always your appearance, that no matter what you say, matter you plays the standard of beauty prevailing, that pressed the rest of the women, that the sick and in some cases killed them”. That system, in the words of the professional, keeps them aligned in appearance and convinced that happiness available for women model begins at the physical beauty; and any beauty, but only one type of beauty is not. “It is a message that tells you that as you are not okay,” said Lala.
Karol G however, in the reggaeton scene is much more difficult: “the issue complicates in these cases when the same artists that hand used in his favor the circumstance to embody the beauty standard, i.e. becomes a tool pa “” ra broadcast but then, by the same rules of the game system, ends up turning against because it does not speak of his talent or work but their bodies ‘. ” You are required ‘ to get’ that fit on the model and mold, because there are perhaps thousands of talented and creative artists who are never going to transcend for not having the appearance that the market demands. And to them that transcend because besides being talented they have that look naturally or not, after that goes against his talent since it doesn’t matter what you do will talk about their appearance,”said the journalist. Anyway, it is important to emphasize that this situation does not occur only in the reggaeton: “I don’t see it as something of this musical genre in pop is the same, there are almost no women in the rock with which we can not do great comparisons”, said Lala. Conclusion: patriarchal media and a contradictory empowerment?
Lele Pons in this way portals, the genre and the public who hear it are part of a patriarchal system that will not be easy to eradicate. “Then what happens when one of these women up on stage to speak in name of empowerment is contradictory, because in part it remains functional to the system oppressing the rest of the women and from that place of privilege talks”, he argues Lala.Por therefore, concludes: “we are at a time in which there is some awareness of what they are stereotypes, beauty standards, coding and symbolic violence, where bodies are intended or should be from a perspective of the” “collective, and it is essential that these women question is also about the model that they embody, because the message is not only what is said, the message is everything”. A different future?
Months ago, Becky G participated in the event “Women leaders of entertainment”, where in favor feminism: “many people ask me if I feel some kind of responsibility for my career. The answer is Yes. Constantly I feel pressure for these responsibilities”.” I used to believe that he had the obligation to please everyone and be a model to go perfect. Later I learned that this is impossible. I am not going to appeal to everyone, but I’m not for everyone. The real responsibility is with myself, be a model to follow real. “Prioritize my happiness in the way in which I would that my younger sister prioritize their happiness rather than trying to be something that is not because society told him to do it”, was completed.
And you, what you think about the topic?
In this note: Becky G Natti Natasha Lele Pons Karol G Anitta women in reggaeton media
