in February 2018, all media echoed the new launch of Ekoplaza, a Dutch supermarket chain: from that moment, in one of its branches in Amsterdam you could tour a great free of plastic containers in all sector s food. This implied to pack the bakery, pasta, cheeses, cereals, sauces, dressings, vegetables, preserves and more than 700 other products in biodegradable materials, in a decisive impulse to save marine animals (and the planet) of waste pollution plastics. “Ekoplaza Lab” ran until April of the same year and was then dismantled, but the stock of products with containers of glass, recyclable paper or compostable (for example, cellulose or wax) materials only was on the rise: now get more than 1300 brands that adopted This type of packaging and can be purchased at all locations of the chain, even in the shop.
Ekoplaza Lab as could not be otherwise, together with an avalanche of congratulations also came criticisms. Some of the objections are to the terms used – supermarket ensures that they are materials that “disappear” when, in nature, everything is transformed, – to the confusion that produces the aesthetics – why create a component that mimic plastic, if We want to banish it from the planet-mass production and the expenditure of resources – say that it entails the production of tons of unnecessary products to life – and the lack of guarantees on their safety: would who says that these false plastics not? may they end up in the ocean? The complaints do not seem to make a dent in a trend that grows, by now at a rate moderate. Simultaneously to the project of the Dutch supermarket, in England was established Zero Waste Club, a virtual market in which can be ordered pasta, nuts, spices, seeds, flours, salt and even holders of bamboo home, all plastic-free, in one platform so joyful and colorful as the idea of rescuing an animal from their terrible fate.
Thornton Budgens few months later, in November 2018, the British took a step beyond and, in North London, the super Thornton Budgens decided to replace around 1700 products packaged by others free of plastic. It took 10 weeks to do so. The owner of the local and its franchises, Andrew Thornton, dreams of inspire their larger competitors and the big brands to reproduce your example. In addition, bet end transform all their gondolas following the same criteria in just three years.” We believe in taking a stand strong on the issues that affect our well-being and our planet. “While large retailers say it will take 10 years to remove the plastic and make a change real in Thornton Busgens demonstrate that we can rid ourselves of it in just 10 weeks”, said in a dialogue with the Independent newspaper.
