the last sa bado, and hand of Marley Coffee, was the collection of garbage and wastes under operation rake which comprised a linear kilometre along the coast of the main beach of Pichilemu.
Under the commitment to the environment and the care of the Chilean coast, coffee company managed to summon nearly a hundred volunteers who were present to contribute to the cleaning of the coast and create awareness in the public local and tourist over the care national beaches.
After collecting waste, these were organized into a clean point and moved to Santiago in conjunction with Reciclapp for subsequent recycling.
Day of beach of Pichilemu Trocadero was the second this year have planned from Marley. The first took place at Park Beach Trocadero of Antofagasta on 9 and 10 February. On that occasion Marley Coffee worked with Cafe Trocadero, who brought together 120 volunteers and collected approximately 360 kilos of garbage.
Supported by the direction of tourism of the municipality of Antofagasta, the initiative managed to arouse the curiosity and interest of the attendees for cleaning and recycling. To encourage participation, the organizers handed out hats, t-shirts with a live DJ.
“Was cute experience, because the people of Antofagasta is not accustomed to this type of activity, and to go picking up trash with volunteers people was there sunbathing or enjoying gave account of garbage were generated every day” , says Cristóbal Alarcón, owner of the Beach Cafe Trocadero.
“Mainly what most had were cigarette butts.” It was nice. Before you said “cleaning” and activity related to something bad, side. Today is associated with something more entertaining”, he added.
The activity had a special sector impact: according to studies conducted over the past decade, Antofagasta has the most polluted beaches around the country.
