Marvel did it again. “Captain Marvel” exceeded the most optimistic forecasts in every territory in the world to become (for a big difference) the phenomenon more box-office 2019, which is the sixth highest grossing global release with 455 million dollars accumulated behind the latest “Avengers”, “fast and furious 8”, “Star Wars: the awakening force”, “Jurassic World” and the end of “Harry Potter”.
Brie Larson spent the weekend visiting theaters and taking photos with people in the United States alone more than 15 million people saw “Captain Marvel” since its premiere of Friday 8, while in China, the biggest film of the world market It added approximately 10 million more viewers, also dominating the box office in Korea of the South, England, France and Germany.
In December, Disney chose the Comic with Experience of Brazil as the place to debut one of the scenes of the film in Latin America the impact was even greater. Brie Larson visited Brazil at the end of 2018 there is a fever by the actress and the character, and the premiere was the second more fundraiser in the history of that country, leading also in Mexico, Paraguay, Bolivia and Uruguay.segun consultant Ultracine, in Argentina” Captain Marvel”sold nearly 100,000 tickets on its first day utterly dominating the halls – the second place on Thursday the successful”Green Book”, convened around 3000 spectators.
The film is directed by Anna Boden and Ryan Fleck, veterans of the independent film the head of distribution for Disney, Cathleen Taff, considered that the numbers are a demonstration of the strong international base that this universe of superheroes has accumulated with the years, and considered that Marvel President Kevin Feige, has taken the right decision to expand diversity in the genus.
“Nothing now surprises me with Marvel. The fans are loyal and they like to see a premiere, while Kevin Feige continues creating great content that takes a step forward in terms of diversity, what makes anyone from viewing it as a superhero.”
A boycott simulate tried to affect “Star Wars: the last Jedi”, without much success, Disney had projected lower numbers for “Captain Marvel”, and yet many Internet commentators predicted that the film would be a failure, since they considered that the attitudes of the actress and production had alienated a hypothetical male audience that considers that the superhero film must not project an inclusive or feminist ideology. Since the end of last year was running a campaign to boycott the film by these groups of enthusiasts of the Marvel Universe, believed to be the only public pointed to the franchise. Rottentomatoes reviews site received negative reviews more than 50,000 on the day of the premiere, and wiped out most by identifying that they came from the same users with different account names.
After the failure of “Supergirl” (1984), would be 20 years so will release another movie of superheroines “Captain Marvel” demolishing many of the prejudices that exist around a superhero movie led by a woman. For years the major studios refused to produce films of superheroines with the argument that there was an audience that would like to see them, perhaps due to a speech similar to the of so-called “fans” who tried to boycott the premiere.
“Female wonder” was a public success, but Warner felt that his character should first be present in “Batman V Superman” earlier in this genre films as “Wonder woman”, “Elektra” or “Ant-Man and the WaSP” gave the leading heroines presented in previous films in which the main actor was usually a man. The phenomenon of “Captain Marvel” not only shows that the public is willing to give a chance to a new female character, but it repeats the lessons of “Black Panther”: when an audience feels little represented, rewards with your wallet to the study that dares to exploit this much-criticized but clearly necessary diversity. In this note:
