with the end of g sent awareness on the global crisis of the disposable plastic, National Geographic in Latin America presents «Sounds of the future ocean», an album of sounds of nature composed 4 songs made using plastic waste removed from the Ocean.
Each song represents an ecosystem affected by plastic: the beaches, the open sea, glaciers and the deep ocean. A message at the end of each song explains what plastic waste was used to replicate the sounds and invites to the people to commit themselves to the planet, to reduce the use of disposable plastic products and to endorse together commitment National Geographic in its «Planet or plastic?» campaign.
planet or plastic?
The global campaign «Planet or plastic?» seeks to raise awareness of the global crisis of the plastic and reduce the amount of disposable products that reach the oceans through communication, actions and specific alliances. To support the initiative, «Sounds of the future ocean» inspires, informs and stimulates through the power of the sounds, which invite people to take positive action. It’s entertainment with a purpose.
The album «Sounds of the future ocean» is available on all platforms streaming music from Friday, March 22, 2019. The campaign will be activations in events, radio spots and digital content in Latin America.
If we do not take immediate actions and rethink our consumption of plastic, we will not have sounds of nature and in the Ocean only, there will be plastic. A film technique called «Foley» was used to recreate the sounds of nature to the tracks of «Sounds of the future ocean». For the completion of the album, National Geographic joined the Organization of non-profit «Sea Limpo» in Brazil and the production company Bandeira8.
Plastic in the ocean scientists have found microplasticos in hundreds of aquatic species, which also affects the food chain: more than half of them ends up on our table. If immediate steps are not taken, it is estimated that by 2050 there will be more plastic fish in the sea and almost all species of marine birds on the planet will be eating plastic.
A true impact can be achieved if people make small changes in behavior: always carry an own bag or choose paper bags, use reusable water bottles or not to accept the sorbets that are offered in restaurants and other establishments.