Twitter users described as “macho” an illustration that the draughtsman Nik published in his official account. But that was not all, besides making allusion to “Prince Charming” used the logo orange card, which provoked the anger and subsequent complaint of the company. ” All of us who make Orange want to clarify that we have no connection with the publication of Nik Gaturro. We already request legal means to be eliminated, to oppose our values and to use our identity without any consent, “they wrote from the company.
All of us who make Orange want to clarify that we have no connection with today’s publication of @Nikgaturro. We already request legal means to be eliminated, to oppose our values and to use our identity without any consent. — Orange (@naranja)
May 20, 2019
“I spent my whole life looking for my Prince Charming…”, begins by saying a woman of the Enlightenment, to which another asks: “And did you find it?” The first character replies: “Much better! I found my Prince Orange!”, while holding a man’s hand with an orange card with the letter N simulating the brand’s specific typography. In addition, in the upper part of the drawing, the name of the illustrator is written with the same letter N of orange card.
On the one hand, the repudiation of the mark was against the sexist content itself, and on the other by the use without consent of the image of Orange. They legally forced Nik to erase that content from social networks.
