translated from Spanish: A prize for the Guardians of reputation

The Eikon Awards for excellence in communication, born s 21 years ago in Buenos Aires and landed since this year in Chile, they seek to give visibility to the positive achievements of the often silent work of communication professionals. Unlike advertising, whose campaigns are in sight and easy to judge, the work of communicators is often invisible. That is why the prize is a way of highlighting its achievements and seeking to transcend public opinion.
From the age of Ivy Lee in the New York Times and patron John D. Rockefellwr or Edwards Bernays and the influence of Freud, the disciplines on which the communicators work were multiplying, complejizandoing and enlarging enormously.
The Communicator Lee was in charge of organizing photographic productions of the billionaire Rockefeller by sharing beers with the miners and contributing to that distension of the internal climate was transmitted abroad. He then began forging the image of Rockefeller’s generous patrons with which he ended up in encyclopedias and is still remembered today as a brilliant management of reputation.
The emergence of the Internet and, fundamentally, social networks, made Ivy Lee or Bernays today not even recognize the scope and fields of action of their professional heirs.
Reputation in the media remains important, as in the era of Lee and Bernays. But digital media or influencers today changed communication, being so or more influential in society than traditional journalism.
This award is sponsored by GAF Editions, the Pontifical Catholic Univerirsidad and the newspaper El counter.

Original source in Spanish