Following criticism from social media users, the Circle K store chain offered an apology for the advertisement it spread on its social media, in which it promoted wine combos with chocolates and condoms to celebrate the day of the Secretary.
In the ad, posted on the network’s Twitter on July 15, @CircleKMexico, the brand called on its buyers to celebrate with secretaries «as it should with this executive combo,» and showed images showing a bottle of sparkling wine with a c hocolate, and another where he appeared with a pack of condoms.
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Among the users who protested the publicity was Senator Patricia Mercado, who shared Circle K’s tweet on her social media and called it sexist.
According to the senator, advertising was not only sexist for «reproducing gender and misogynistic stereotypes for hinting at the recognition that secretaries deserve is sexual,» but also promoted harassment practices at work.
1) This advertising was not only sexist for reproducing gender and misogynistic stereotypes for implying that the recognition that secretaries deserve is sexual; it also promoted a practice that we need to eradicate: harassment and sexual harassment at work.
— Patricia Mercado (@Pat_MercadoC) July 16, 2019
For her part, the local MEP in Mexico City, Alessandra Rojo de la Vega, wrote on Twitter that the ad seemed to her «machista, retrograde and demeaning towards women».
I hope this is a very bad joke and that you have not dared to such sexist, retrograde and degrading publicity towards women.
Even if they delete the tweet @CircleKMexico pic.twitter.com/3nuCx4u4eU
— Alessandra Rojo de la Vega (@AlessandraRdlv) July 16, 2019
This July 17, the store chain stated that it «deeply regrets the content posted on social networks, which aimed to spread a product offering and never promote any stereotypes».
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In addition, it announced that it took «the necessary measures to ensure that it does not happen again and reiterates its commitment to being a company that does not discriminate on the basis of gender or any other reason that violates human dignity.»
@CircleKMexico pic.twitter.com/bAH4oLH6L2 Official Communiqué
— Circle K Mexico (@CircleKMexico) July 17, 2019
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