Top-level experts in institutional communication and media strategies for political campaigns are part of the faculty line that will teach the Diploma in Institutional Communication and Political Campaign Design organized by the Institute of Social research of UNAM.
Teachers such as Carolina Eslava, a consultant specializing in the development of communication skills of political and business leaders; Yolanda Meyenberg, specialist in message design and political discourse; Héctor Llerena, expert in the design and planning of «War Rooms»; Rubén Aguilar, a presidential ex-convener and expert in government communication, and Mario Campos, driver of the Public Agenda program, will participate in this postgraduate course.
The diploma starts on August 23 and ends on November 30, 2019 and to enter it is necessary to have university studies or have work experience in some area of political communication, as well as send resume and letter of exposure of motives to Lorena Sosa to email address (email protected).
According to Dr. Yolanda Meyenberg Leycegui, academic coordinator of the diploma, the graduate is part of two of the fields of study that demand more solid professionalization in the labor market such as institutional communication and strategies accompanying political campaigns.
IIS-UNAM has been offering this postgraduate degree since 2008 and this will be the 21st edition, as it has also been held in Honduras and the states of Guerrero, Puebla, Veracruz, Durango and Coahuila.
The diploma will address the building of the image of political institutions, strategies for disseminating information and how these institutions seek to persuade society that their actions are correct.
In addition, the topic of political campaigns will discuss the design and dissemination of messages and the preparation of political discourse, as well as the preparation for discussions and the definition of political marketing and its forms of projection, among other topics.
The cost of the postgraduate fee is 22,500 pesos plus VAT, although there is a 20% discount for payment in a single exhibition, as well as for alumni, students and unam workers and will be taught on Fridays from 16:00 to 20:00 hours, and Saturdays from 10:00 to 14:00 hours at the UnaM Institute Social Research of UNAM.
The syllabus and teachers
The first module of the diploma is named Political communication in the 21st century; the second, The Political Project and the Strategy of the Office of Social Communication; the third, the operation of the Office of Social Communication; the fourth, The Relationship with the Media; the fifth, Operation of Political Communication, and the sixth, Political communication in election campaigns.
In addition to the speakers already mentioned, Jorge Camargo Zurita, a specialist in crisis and reputation building and ex-spokesman of the judiciary, will also participate; Francisco Abundis Luna, Associate Director of Parametry; José Manuel Castro Flores, former adviser to the social communication office of the Presidency of the Republic; Daban i Hurtós, expert advisor on presidential campaigns in Mexico, Ecuador and Spain; Carlos Garza Falla, former National Press Coordinator in the Coordination of Social Communication of the Presidency of the Republic.
Mayela Delgadillo Bárcena, Director General of CISACI Strategy, Communication and Advocacy, will also give Chair; Juan Manuel Ortega Riquelme, consultant in digital strategy; Jorge Javier Romero Vadillo, professor-researcher in the Department of Politics and Culture of the UAM-Xochimilco; Emilio Saldaña (PIZU), founding partner of U-GOB magazine and analyst of new technologies; Maite Azuela Gómez, citizen activist and director of the organization Let’s stop becoming assholes, and Gabriel Sosa Plata, general director of Radio Educación.
Finally, the academic staff consists of Benjamin Salmón Salazar, a specialist in marketing, planning and analysis of political marketing; Roberto Trad Hasbun, founding partner of the Institute of Arts and Crafts in Strategic Communication; Andrea Castro Casares, associate consultant at ZIMAT and expert in the design of communication strategies; José Adolfo Ibinarriaga Aragón, advisor in the presidential campaign of Rafael Correa in Ecuador and with experience in more than fifty electoral processes; Víctor Manuel Vega Ruíz, specialist in the field of strategic communication, and Héctor J. Villarreal Ordoñez, executive director of Company Builder of ROKODE.
For more information, see the diploma page. (https://www.iis.unam.mx/docencia/diplomado-en-comunicacion-institucional-y-diseno-de-campanas-politicas/diplomado/)
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