translated from Spanish: Humanizing the pharmaceutical industry, the formula that seeks to improve interpersonal relationships with the patient

With the presence of five experts specialized in different topics, such as the Drug Enforcement II, pharmaceutical terminologies and the emergence of technology in the industry, the Seminar on Chemistry and Pharmacy was developed organized by the Duoc School of Health that sought to publicize its educational project in addition to informing its own students about current and more specific topics about pharmaceutical laboratories and their roles in our society.
The main objective is to keep students as integral characters to date what is happening nationally and internationally with this sector of the economy that is dedicated exclusively to manufacturing, distribution, marketing and also preparation of pharmaceutical chemicals.
One of the most controversial issues today is the Drug Act II, which is being discussed at the National Congress and seeks to adjust legislation to promote the availability and market penetration of bioequivalent generic drugs and thus improve patients’ access to quality medicines. The doctor and seminar yeamite Iván Saavedra was one of the first to introduce the topic of bioequivalents in our country in 1986.
The professional emphasized the importance of understanding medicines as different consumer goods than typical ones, because their qualities are regulated by law. Thus, it belongs to an indispensable and elementary social for public health. The drug is the conclusion of the medical diagnosis and therefore an appropriate national policy is necessary so that they can reach all patients with the same quality and an affordable cost. At this point is the importance of the humanization of the industry in seeking greater transparency in the pharmaceutical market.
Technology
Technology is also becoming important as the flow of players in the pharmaceutical market has improved over the years thanks to the contribution of technology. Laboratories, distributors, pharmacies and hospitals make use of technology to make it available to people more effectively and quickly. The knowledge and good use of technological elements is essential to improve relationships with patients-customers in the industry. Just as other countries are perhaps much more developed in this area, it is one of the objectives that the market for medicines in our country is also increasingly updated.
For Ignacio Pérez, deputy director of the management and technology area of the Duoc School of Health, the main focus of pharmacies is to sell medicines to improve people’s health and it is essential that his technicians understand it from his primary training, to that when faced with a complex situation they leave the often perverse incentives in the industry on their side and provide good service to improve people’s health. Today it happens a lot that patients without a prescription go to pharmacies and pharmacists give a drug that suits him best without thinking about the patient. This is what the Institute seeks to change through its primary training of students in the schools of senior technician in chemistry and pharmacy, biomedical computing and senior technician in radiodiagnosis and radiotherapy.
A comprehensive education, with a view to the patient and thinking about what prepares the future with the development and emergence of all technological processes.

Original source in Spanish