translated from Spanish: Government launched campaign to incentivize Chilean strips in the country

The Undersecretariat of Tourism and Sernatur launched the campaign “And you, how much do you know Chile?”, a promotional initiative that seeks that the residents of the country themselves visit and enjoy the different experiences that the regions provide and seduce millo foreign tourists touring the country. Through a website, a citizen will be able, through a game, to verify the percentage of knowledge they have of the country and receive recommendations of places for new trips and weekend getaways in destinations close to the place of residence. In this way, it seeks to energize short, medium and long distance markets. In this regard, the Minister of Economy, Development and Tourism, Juan Andrés Fontaine, stressed that “being a few weeks away from the holidays of 18 September, we wanted to make this initiative with the Undersecretariat of Tourism, with Sernatur, to promote internal tourism . Chileans travel through Chile, but we always go to the same places. Therefore, what we seek is to encourage us to know new places, which can be interesting and of different cultural value.” For her part, the Undersecretary of Tourism, Mónica Zalaquett, stated that “internal tourism is fundamental to the consolidation of destinations. With this campaign we want Chileans to rediscover our country, look at it with tourist eyes and be encouraged to travel through it. Chile, year after year, attracts the attention of more and more foreign tourists and we want those of us who are fortunate to live in this wonderful country to also enjoy all that it has to offer. We have a diverse offer, from the desert to ancient ices and we only need to decide to go out and see the beauty that our territory gives us.” Meanwhile, Sernatur’s national director, Andrea Wolleter, argued that “this campaign has a component of innovation with the website, as it adapts to the digital tourist who plans their trip through this type of tools. We want more Chileans to be encouraged to travel around their country, because this is how we also energize local economies, which is also part of the benefits that tourism brings.” According to the Longitudinal Study of Internal Tourism, prepared by the Undersecretariat of Tourism, during 2018 more than 23 million trips were made, with at least one night of overnight stay outside the home. Of these, 10,091,629 trips were during high season and 13,727,701 trips were made during the rest of the year. It was also found that the Metropolitan region is the largest emissive region, with 45.6% of the total volume of households travelling during the year, followed by Biobío (11.6%) Valparaiso (10.3%). Meanwhile, the 5 regions most visited by Chileans are: Valparaiso, which is home to 25% of the country’s travelers. Follow Biobío with 14.3%; Araucanía with 9.8%; Coquimbo with 9.4% and Maule with 8.3%. As for the most visited wilderness areas during 2018 by Chileans, the Vicente Perez Rosales National Park stands out, followed by Los Flamencos and the Natural Monument La Portada. The launch of the campaign was held in the Metropolitan Park of Santiago, where visitors to that green lung of the capital were able to participate in a dynamic contest, sharing the activity on social networks to win prizes that included six gift $100,000 cards, an amount that can be redeemed for airfare to some destination within the national territory.

Original source in Spanish