translated from Spanish: Facebook creates a new logo to differentiate between company and social network

USA.- Facebook announced on Monday the creation of a new logo for the company other than the one it uses on the social network of the same name, a movement that highlights the large dimensions that the firm has acquired beyond what was its original product and with which it was and made himself known. The company run by Mark Zuckerberg is today a world leader not only in the social media sector with Instagram and the Facebook platform itself, but also in online messaging with WhatsApp and Messenger, as well as having a presence in the world of hardware co n Oculus and Portal.

Thus, the new logo aims to highlight the difference, often inadvertently by the general public, between the company and the one that is only one of its multiple products. The redesign consists of the word «FACEBOOK» in uppercase – unlike the name of the application, all in lowercase letters – and leaves the traditional light blue to replace it with a color palette ranging from yellow to magenta.
This logo will be featured from now on in, for example, the «Facebook» annotations that have appeared in all the apps you own such as Messenger and Instagram.

Facebook creates a new logo to differentiate between company and social network/ Pixabay

Since its inception 15 years ago as a communication network among college students, the company based Menlo Park (California, USA) has grown exponentially to become one of the leading internet companies, with almost a third of the population connected to its services. According to the latest company data released last week, 1.62 00 million people connected on average every day to some of the facebook-owned apps (WhatsApp, Instagram, Messenger or the social network itself), and 2.45billion did so less once a month, which accounts for almost a third of the population of the entire planet. 

Advertising remains the main source of revenue for the company, and within it, 94% comes from its mobile apps.

Facebook creates a new logo to differentiate between company and social network/ Pixabay



Original source in Spanish

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