Every year a group of women gather in England to try, comment and decide which wines are the best in the world. For this, vineyards from different countries postulate their favorite products in a number of categories and receiving an award is a great recognition in the wine industry. They are the Women’s Wine & Spirits Awards, the world’s leading wine competition judged by women.
The Marques de Casa Concha line surprised the judges, positioning themselves as the favorite in several categories. This national product received double gold medal for its Cabernet Sauvignon 2017 and Carmenere 2017, and a gold medal for its Chardonnay 2017. Marques de Casa Concha Cabernet Sauvignon was also chosen as the Chilean Wine of the Year, one of the most important categories of competition.
The team of judges is made up of a total of 100 professional women in the sector, including some of the leading wine and liquor purchasing decisions in distributors, wholesalers, minorities, online sales portals and restaurants of the United Kingdom.
A curious fact is that 80% of the wine is bought by women and more than 60% is consumed by this same genre (Women and Wine Study, Vinexpo). The wine business has discovered the exciting importance of women consumers. Hence the importance of this audience participation in the contest.
Women’s Wine & Spirits Awards winners receive a Winner’s Pack, which involves official certificates, medal illustrations, suggestions for press releases, and other recommendations to help wine producers take advantage of to the maximum your medals and get more success.
All the winners here.