Following the release of the “Kinetic Manifesto Film: Come Prima” for “ON”, the lead single from the new album “Map of the Soul: 7”, BTS released the official MV that has caused a stir; when the ARMY believed it had already seen it all, the global band arrives with this music video that takes a much more cinematic and fantastical approach. In the nearly six-minute video, BTS creates its own themed universe by merging influences from “Game of Thrones” and dystopian favorites like “Maze Runner” and “The Hunger Games.” The seemingly disparate references, combined with biblical motifs and “the rock of pride” from “The Lion King” did not escape fandom, who have created many interesting theories before all that has been seen in the MV.
The official MV for the theme “ON” symbolically represents BTS’s vote to accept its predestined path as a destination and continue, regardless of obstacles. As Idols continue to reach new heights, the lead single sees Bangtan reach a new vertex as versatile musical artists, in a seventh year celebrated in his musical career.
The music video is a real ode to pop culture. Before long, the ARMY found references ranging from sagas such as “Maze Runner”, “The Hunger Games”, “The Lion King”, “The Chronicles of Narnia” and even the series “Game of Thrones”. Creating its own dystopia, the MV begins with a post-war scenario, where there is no hope for humans. Gradually, the Idols connect with the story and assume an important role in the plot: Jin carries a white dove with him.
Jungkook escapes from the “Omelas” prison (which we saw on the MV “Spring Day”); the Golden Maknae runs with his hands tied by thorns, alluding to the crown of jesus’ thorns.
V cares for a blindfolded girl; then the doors of a large wall are opened before them.
Jimin sings along with a stack of drums.
J-Hope appears in a field of dry trees.
Suga is surrounded by children in a kind of cult.
RM is surrounded by animals left of Noah’s Ark.
When everyone meets, the doors open to a new world and the members of BTS march to the promised land that now flourishes again. With its own biblical version of the apocalypse, the MV ends with the phrase “No More Dream” (title of their debut song), becoming just “Dream”, as the boys climb a mountain.
BTS’ MV had a great YouTube debut
“Map of the Soul: 7” was released last week along with the “Kinetic Manifesto Film: Come Prima” for the song “ON”, surpassing 43 million views on YouTube in its first 24 hours. The official MV got an even greater number of visits in its first 24 hours on YouTube; the music video was shown in real time exceeding 44.2 million views. BTS’ “Boy With Luv” MV with Halsey continues to hold the record for the highest 24-hour debut on YouTube, after amassing 74.6 million views on the first day, according to official figures. While “ON” views don’t break the “Boy With Luv” record, they remain an impressive feat considering changes in YouTube’s guidelines, which have made releases from other big names much lower than in the past.
Prior to the video’s release, Big Hit Entertainment intervened in the different approaches that the two music videos present to fandom. According to the BTS agency, the main focus of the “Kinetic Manifesto Film” was Bangtan’s epic performance; the new music video, on the other hand, serves as a “symbolic representation” of the song and its message of resistance.
Despite all the theories. This MV wants to imply everything the kids have been through. They have fought themselves so they can be what they are today. All shadows are all evil. But despite that they won by fighting. I love them on@BTS_twt pic.twitter.com/D5Jfg613Og — T @Namjoon_ontas_.
February 27, 2020