With the aim of boosting consumption, the Buenos Aires Trade and Industry Federation (Fecoba) launches this week an app to link potential buyers with the product or service they are looking for in a locality premises. It is called ‘I Am Close’ and according to Fabián Castillo, holder of Fecoba, “it will be free for merchant and consumer; it’s going to be the new stained glass tip, the consumer can put what they’re looking for and the app will tell you where there’s a nearby retailer to buy it.”
“This will help the SME and the consumer to find the best product at the best price nearby; in a second step we will generate a logistics so that the product can be brought home,” the manager added in dialogue with Télam.This experience was successfully applied in other cities of the world, such as Madrid and Lima, and Fecoba, with the support of the Government of the City, decided to replicate the idea at the local level with an offer of more than 200,000 shops of different items. Meanwhile, in Salta and soon in Chaco is using ‘Store Came’ and ‘Came Pagos’, two applications launched by the Argentine Confederation of Medium Enterprise (CAME).
“We launched it at the beginning of the year but now it’s taking on a huge force, it’s an alternative that’s trying to empower physical and online stores. Tienda Came works in Salta and will be launched in the next days in Chaco”, said came spokesman Pedro Cascales.Came Pagos is a transactional platform that allows to transfer money with minimum cost of 1% and is currently in the top ten of most used wallets in Argentina, in the position No. 9.Currently the most demanded tool is the payment button. Online sales grew and being able to share a payment link for Whataspp or mail was the most convenient way for a retailer to be able to collect their sales online,” the interviewee added.
