From this Wednesday the inhabitants of the Soho district, London or the surrounding area can buy clothes, discs, souvenirs, or tapabocas with the famous emblematic design of the band Rolling Stones officially. Mick Jagger, the band’s leader, commented, «Why open a store in the middle of a pandemic? It’s our eternal optimism,» the singer of the Stones said in the pre-inauguration video.
The venue is located in the heart of Soho, the district that saw the British music scene flourish in the 1960s. «We worked in this neighborhood, we rehearsed there, we used to eat there,» Jagger said in the video, in which he recalled that before reaching fame the band «used to go for a walk down Carnaby Street,» where the store is located today. Inside the venue you can see, the famous logo of the Rolling Stones along with T-shirts, jackets, umbrellas, caps, water bottles, spikes, vinyl discs, and tapabcas among other products.
Its line of beards, with the famous tongue at the height of the mouth, will be worth 15 pounds ($19.7) and promises to be a success. Fans will also have the opportunity to buy a drawing of the language signed by John Pascher, the British graphic designer who created the logo in the early 1960s.
The drawing, framed in black, is for sale for nearly 2,000 pounds ($2,637). According to Boyne, the designer has created only ten copies, three of which are already sold. But it’s not just a store but an experience where screens broadcast the band’s shows all day and their music plays for hours. Also on the floor, there are transparent panels with lyrics of songs that let the basement see. The whole set faithfully respects the black and red visual line of the rock group.