The diamond brand took an important step in its history because it began mass production of the new Renault Alaskan pickup at the Santa Isabel factory, located in the province of Córdoba.Se it is the first pickup of a ton of Renault, which had its industrial launch as part of the festivities for the 65th anniversary of the Santa Isabel plant.
The industrial launch celebration was held in an innovative way on an interactive virtual platform, which was attended by collaborators, journalists, dealers, suppliers and the general public. In this way, Renault will join a segment that had a vacuum and as expressed in a statement its presence in the utility vehicle market is strengthened.
It is that where the vehicle is used as a working tool has Kangoo models (including the ZE, the first electric in the country), a compact pickup like the Oroch and the Master, in its van or minibus version. Since May, when the manufacture of this vehicle was confirmed in our country, the Renault Argentina Project teams mobilized to be able to realize this industrial launch.
With the Renault Alaskan pick-up, Renault said they are «entering a segment of great relevance to the Argentine market, as is the medium pick-up segment» and that they are convinced that they have a vehicle «that has everything it takes to compete». This important Renault ad will be accompanied by a pre-sale, which will begin in the coming days. The Alaskan’s commercial launch will take place at the end of November.
Throughout history, 33 models and more than 3,200,000 vehicles were produced at the Santa Isabel Factory. Today the number 34 model, the new Renault Alaskan, is added to the family of vehicles manufactured in Santa Isabel.
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