2020, a pandemic, was a tough and uncertain year for most people. But in the midst of the global economic and health crisis, some took advantage of instability and managed to get away with it – and victorious – bringing original and risky projects to life. This is the case of the bar and cocktail studio Tres Monos, founded by two young millennials who without any investor and with less than a year of life were chosen as one of the four best new bars in the world. Not bad for a pandemic year.
Three Monkeys Bar and Studio / Fountain Staff: Cronista
But there’s more: this week they entered the ranking of the 100 best bars in the world of 2020, the list published every year by The World’s 50 Best Bars. Three Monkeys with only one year of life ranked 85th in the prestigious international ranking. The story begins with two bartenders: Sebastián Atienza (34) and Carlos Aguinsky (29) young entrepreneurs who in June 2019 decided to open a bar on their own by investing 20 thousand dollars. 2020 brought with it an unknown virus that came to upset life as we knew it, but still, by force of innovation and talent Tres Monos went ahead and they came to bill monthly an average of $1,000,000.
Three Monkey Bar / Source: Chronicler
And more, in 2021 they hope to finish the year above what they did last year and project, already with an expanded verdict, more outdoor tables and the e-commerce in operation, a monthly turnover of between 2.5 and 3 million.The key to success? The disruption of the hand of simplicity accompanied by extensive experience in the sector were the winning formula of a space where the consumer is respected and encouraged to know more about cocktails, without pretensions. Tres Monos was born as a bar where its founders intend to generate close bonds with their customers, without the need to impose tastes of fashionable drinks or special keys to enter. Nothing but good products and great attention.
Source: Cronista
So much so that one night anyone can see Atienza (nothing more or nothing less than one of lionel Messi’s chosen to make the cocktails of his wedding) having a drink or Aguinsky asking a client what he wants to drink. The project grew and they kept betting. Two months after the opening he joined founding team Gustavo Vocke, a third partner with which they were encouraged to open a cocktail studio. It works on the top floor of the bar as a school workshop from where they provide training and talks to learn how to prepare cocktails with the best national bartenders.
From quarantine they had to reinvent themselves and the workshop went on to work online becoming an educational platform but also of selling products. Tres Monos was the first to bottle and pack their drinks so that their customers from all over the country could enjoy them from home. More than 2000 students have already passed through their virtual classes who, thanks to virtuality, managed to reach places such as Jujuy, Tucumán, Corrientes, Córdoba, Entre Rios and Chubut and cross the border from abroad to countries such as Chile, Bolivia, Peru, Mexico or the United States.Tres Monos is located in Palermo, at 4899 Guatemala Street and opens daily from 10:30 to 01 AM.
