World Book and Copyright Day was set by UNESCO in 1995. Just around this date, April 23, three greats of universal literature died. Miguel de Cervantes who died on April 22 and was buried on the 23rd, William Shakespeare and the Inca Garcilaso de la Vega.However, very few people know the Spanish origin of this initiative or the fact that in its beginnings it was celebrated on a very different date: October 7, when it was believed that the creator of Quixote was born on that date.
This ephemeris is celebrated around the world and seeks, above all, to encourage reading, but also to defend and protect the publishing industry and copyright.
However, the establishment of a world book day is quite recent as it was in 1995 that UNESCO approved, the proposal of the International Union of Publishers, to set the celebration of International Book and Copyright Day on this date. In this year, again signered by the coronavirus pandemic, and in the absence of the famous Book Fair, we share trends, creators and original YouTube content to accompany reading lovers in a virtual way. Because Booktubers who are already a whole community in themselves specialize exclusively in talking about books, books and more books and we select the best of them or the most recognized to celebrate this day. This virtual community creates different types of content such as book reviews, challenges, games, unboxing, and more. Some of them are: Matias G.B (26K subscribers): in addition to their book reviews, you can find on their channel some videos about movies and series. He shares with his followers marathon readings, in a cycle he calls #UnRatodeLectura.
Martín Rondina (20.5K subscribers): in his channel you will find reviews of books, films and horror series. Some of its most viewed content are Stephen King’s My Collection (2019) and Stephen King’s UNDERRATED Books (Part 2) ft. Coos Burton, which exceed 22 thousand and 13 thousand visualizations, respectively.
Why read (20.6K subscribers): Share with your followers your readings each month, tips for buying and caring for books and even literature-related trades. The most watched video from your channel is ADVANTAGES AND DISADVANTAGES OF THE KINDLE (2019) | My experience with digital books that exceeds 178 thousand reproductions.
Maxi Pizzicotti (13.7K subscribers): its contents include reviews, unboxings and book hauls. His video with the most views already exceeds 73 thousand views and in it recommends LGBT books. In February, his first book, “Every Night,” a novel about love, friendship and facing life, was released, being true to oneself.
Marina Writes (11.1K subscribers): In addition to literary reviews of all kinds of genres, in its channel there are tips and tips to approach literature, such as its video 3 ideas to read more.
Lamaleluna (9K subscribers): monthly wrap up, unboxing and challenge are classic content that you can find on this channel, in addition to the reviews and recommendations of this Booktuber. His most watched video is the review of “The Red Queen” that already exceeds 31,000 views.
Victoriacomelibros (7.2K subscribers): its channel is just 6 months old on YouTube and has already managed to surpass 30,000 views with its reviews. The most watched video from his channel is a review of “Six Ravens” that exceeds 7600 views. And since every social network has its literary challenges, which are the most popular in this reading community. Well, the reading marathon, of course. What are they? The challenge reading for 24 hours in a row is a format in which Booktubers guide their followers through the experience of marathoning their favorite books. The variations are endless, from finishing a book in a day, reading as many works from the same author as possible and inviting followers and promoting the reading space. In Argentina, you can find some examples of this trend in the Almendrada and Lamaleluna channels.Another trend is based on what do I have in my library? who seeks the connection between Booktubers and their audience, where creators show how many titles of different genres they have and how special those books are to them. Some creators who excel in this case are Clau reads books (MX), MyOwnLittleBookshelf (MX) and Juliana Zapata (CO). Another trend is a format in which Booktubers analyze the quality of their literary collection and evaluate whether they have the titles “essential”, as you can see on the Valentina’s Books (CL) and Valentina Books (MX) channel. We also find two channels that simplify your life as a reader and consider what if I can only have a limited number of books? In this challenge, creators choose only 30 titles that have an emotional value, according to Kondo’s principles. The result? Booktubers from all over the region adopted this format, among which are Ricardo Carrión (CL) and Estado Lector (CO). In addition and as Bonus track The Booktube series of YouTube Originals brings together authors who are interviewed by Booktubers to learn about their latest works. If with all this information, you don’t feel like reading something new, or meeting your favorite characters again, I don’t know what else!!! Oh, if Happy Book Day, readers!… authors, of course.
