translated from Spanish: Ready for CyberDay? These are the mistakes you shouldn’t make

As soon as the clocks mark the start of Monday, May 31, the next CyberDay Chile will begin, which will run until Wednesday, June 2 and will have 670 participants, which can be reviewed in detail on the official website of the Cyber.cl event.
As usual, most of those who will join this CyberDay will be brands corresponding to the areas of clothing, footwear and accessories (141), home (89), health and beauty (87), sports and outdoors (57), technology (42), and food and beverages (40). However, solidarity foundations will also be given a space again, which this time will be 37.
The Santiago Chamber of Commerce (CCS), the body that coordinates the event, projects that this time sales will reach US$330 million, in a year when sales in the sector are expected to grow by 20%. This, taking into account the large space that e-commerce has gained during the pandemic.
In 2020, retail sales fell by 3.9%, while e-commerce recorded a 55% growth in goods and services.
What to avoid?
To help potential customers have a good experience during CyberDay, Joan Dagá, CEO of Scart.cl, a Chilean platform created to optimize e-commerce, explained what are the most common mistakes Chileans make when shopping online.
Do not compare prices: Given the large number of online stores and marketplaces, you can find the same product, but at different prices in several sites. You can even find the same product at different price in the same Marketplace. That’s why price comparison is important to keep you from overpaying. In addition, it should be remembered that online purchases usually include a shipping cost that must also be compared.
Buy from unreliable sites: To confirm that a store’s website is secure, you need to notice that there is a lock icon in the browser and “https” at the beginning of the URL. In addition, it is good to check the reputation of the sites to avoid fraud.
Believe all “discounts”: One strategy used by sellers is to make their products look discounted to tempt impulsive buying. You can see if they are really at a good price using Scart.cl or Knasta.cl.
Don’t know your benefits: Many e-commerce have partnerships with banks or other institutions: Before you buy, you should check to see if you have discounts when using any of your bank cards or belonging to a loyalty club. In addition, you should check if the products have discount coupons.
Do not review return policies and/or changes. A significant percentage of sernac claims in 2020 was the difficulty in making changes. Many online stores should be considered non-returns, so you should know well before purchasing.
Online resolutions
In order to improve the user experience, this CyberDay will have the “Online Resolution” system, developed by the CCS and its Arbitration and Mediation Center. It is a platform that facilitates communication between consumers and e-commerce, making available to people a channel for the resolution of their concerns arising from online purchases, reaching more than 100 affiliated sites, which can be accessed from the official Cyber.cl site.

Original source in Spanish