What is talked about on the net with each mention of presidential candidates? That is what the Observatory of Politics and Social Networks of the Central University of Chile analyzed, who published the weekly results of their Presidential Interbarometer, which measures the pressure of the echo caused in cyberspace when talking about the current presidential candidates.
In summary, of the 7 presidential candidacies for November analyzed in the week of October 8 to 14, the one with the best positive evaluation is José Antonio Kast (Republican Party) with 81%, followed by Franco Parisi (PDG) with 72% and Eduardo Artés (UP) with 66%, maintaining the same positions if compared to the previous measurement. As for those with the least positive messages, there is Sebastián Sichel (Chile Podemos +) with 7%, Gabriel Boric (Apruebo Dignidad) with 20% and Yasna Provoste (New Social Pact) with 21%.
The special thing about the measurement of the month of October is that it was held after the first presidential debate, that of CHV and CNN Chile held on September 22, and in the middle of the second television debate held on Channel 13, TVN and Mega. As such, the vast majority of terms associated with candidates are the surnames of their rivals, and in some cases, the word “debate.” “The presidential Interbarometer that covered from October 8 to 14 did not have a great change with respect to the volume of tweets produced by the candidates, nor in the evaluation of these. Kast, for example, still has a community that supports him very strongly on social networks and explains a high positive rating, as also happens with Parisi. But the content of the tweets changed and reflected much more the cross-attacks that the candidates had with their contenders during the debates,” Felipe González, director of the Observatory of Policies and Social Networks of the Central University, told El Mostrador.
Boric and Kast “appeared” to them
For example, in the case of candidate Provoste and candidate Kast, we could say that “Boric appeared to them”, since in both cases, the word that is most repeated to them is that of the candidate of Apruebo Dignidad. For senator DC, in addition to “Boric”, it appears next to the terms “Sichel”, “debate” and “Piñera”. As for the evolution of the conversation about the candidate, she has a 21% approval, 8% is indifferent, while 72% of the comments are in a negative tone.
In the case of the Republican Party candidate, in addition to “Boric” he is linked to the terms “José” -by his first name-, “Panama” -for the case “Panama Papers”- “Sichel” and “drugs”. Kast has 1% neutral comments and 18% negative comments.
On the other hand, a similar situation lived the candidates Boric and Sichel, since they “appeared Kast”. In the right-wing candidate, (7% of positive comments, 4% neutral and 89% negative) it is linked to the terms “Boric”, “Provoste”, “Companies”, “Reportage”, “Fishing” and “Gas”.
Boric, meanwhile, is linked to the following terms: “Kast”, “Jadue”, “Program”, “Communist” and “Program”. Regarding the comments, 20% are positive, 5% neutral and 75% negative.
Gonzalez noted that “the conversation around these candidates reflected well the change of positions they had in the following week in the polls. Kast and Provoste appeared very strong Boric. While Kast appeared strongly to Boric, but above all to the contender of his sector that he displaced: Sichel”.
The other three candidates – ME-O, Artés and Parisi – are associated with a big term in common: “debate”.
ME-O (66% positive, 7% neutral and 27% negative) is related to “Debate”, “Change”, “Piñera” and “Proposals”. It should be noted that in the previous measurement, ME-O recorded only 14% of positive messages.
Arts (72% positive, 5% neutral and 23% negative) is related to the terms “Debate”, “Minute”, “Silence”, “Respect”, “People” and “Interruption”.
Parisi, finally, is associated with “Debate”, “Regions”, “Return”, “Proposal” and “Media”. It has 72% approval, 7% indifference and 21% negative comments. Here the opposite of ME-O happens, since in the previous measurement it had very low approval for its alimony problems, but now it resumed its popularity. González explains: “The criticisms were placed around this controversy, which did not leave anyone indifferent. But without the controversy, Parisi has a community wasOn social media, which supports him and explains why his assessment, like Kast, tends to be positive over time.”
On Kast, he added that “he has a well-developed social media mobilization strategy. It’s always hard to tell when there are bots and when there aren’t. On previous occasions we have detected accounts that do not seem true that replicate pro-Kast content systematically. But the truth is that it also has a community that is very active and reacts very well to the candidate’s tweets, or defends him against criticism.”
In his opinion, “in this report the most important thing is that, in a certain way, rivalries were positioned in the case of the most competitive candidates (who represents a threat to whom). The question remains whether this reflected a debate effectively, or rather, reflected the interpellations and cross-accusations that were made in the debates (and thereafter), something for which social networks lend themselves.”
Read the full report at the following link.