9z Team dazzled its fans again with an ad that it kept saved for a few days, although the news could be imagined thanks to the publications that alluded, the violet team released the news in a unique stream. Lemon Cash became the Main Sponsor of the team led by Francisco “Frankkaster” Postiglione, the company came to the scene with one of the most important deals of the year in the national esports industry. With the signing of this agreement, Lemon Cash will have a prominent presence in the organization. The 9Z team will not only update its shirts with the logo of the brand and will have the support of this sponsor in the next sports competitions, in addition, throughout the year there will be special activities, both educational and entertainment, specially designed to provide the community with quality content. After the statement we were able to chat with Franco Bianchi, CMO of Lemon and Milagros Soutullo, Marketing Director of 9z Team:
Filo.News: How did Lemon Cash come about? Franco Bianchi: Lemon emerged with the mission of bringing the crypto world and the advantages of the new digital economy to all people. Until a few years ago, to buy cryptocurrencies you had to be an expert. Today, many applications still require advanced technical knowledge to invest. Lemon is the most intuitive virtual wallet to start in the world of cryptocurrencies that allows you to buy them from $ 100, receive weekly crypto earnings and give it a concrete use in any physical or digital commerce in the world that accepts VISA with the Lemon Card. Filo.News: How does the Cashback system you offer work? Franco Bianchi: With the aim of providing a concrete use to cryptocurrencies within the traditional financial ecosystem and bringing a portion of the future to those people who do not dare to take the first steps, for each purchase that the user makes with the Lemon Card automatically receives 2% of the total amount in Bitcoin. In addition, if you keep them saved in the app, it will generate weekly profits of 3.5% per year in the same digital currency. Users can configure from the app if they want to pay with pesos or with stablecoins and in both cases they receive Bitcoin for their purchases. Filo.News: Why bet on crypto? Franco Bianchi: We are committed to the incorporation of blockchain technology as a network applied to improve current payment methods and make secure (and even controllable) transactions between people around the world without intermediaries, creating a free and borderless ecosystem that allows society to join the new digital economy. To achieve this, it is necessary to create a bridge between traditional finance and the decentralized world that is easy and accessible so that each person, regardless of their origin, age or profession can be part of the benefits of a new, more entertaining market logic. The world goes beyond finance: it is also related to art, gaming, music, among other verticals. Filo.News: Now, what motivated you to land in the world of esports? Franco Bianchi: Considering that young people are the fastest to adopt new technologies, we see an exponential increase in that the expansion of the industry continues in the crypto world, where we can observe a growing interest in the famous “Play to Earn” such as Axie Infinity, the use of NFTs to listen to music, contemplate art or also exchange them for benefits, cryptos as payment methods in marketplaces, donations and many more actions where digital currencies are taking greater preponderance due to their traceability and transactionality. In this scenario, our goal is to simplify the entry of young people into the crypto world of the country, connecting the content creator and traditional (and / or professional) gamer with a piece of the new digital economy in an agile and secure way. Filo.News: What is the reason why you choose 9z as your starting point in this scene? Franco Bianchi: We feel identified by your creativity when it comes to carrying out your content, your passion for competition and with your goal of expanding the industry throughout the region. The atmosphere of pro players and streamers that the 9Z organization has managed to create, driven by the expertise in the environment of its founder, “Frankkaster” encouraged us to take to the forefront our goal of accelerating the adoption of cryptos by connecting the traditional gamer with the benefits of the new digital economy. Filo.News: It is known that you are going to carry out actions together, what plans do you have from here on out with the organization? Which audience are they targeting and what is their goal for the public? Franco Bianchi: We mainly target young people who want to venture and take their first steps in the world of cryptocurrencies to accelerate the adoption of the industry by the hand of content creators, streamers and quality professional players such as the 9Z organization. To achieve this, we will be carrying out monthly crypto education programs to deal with the ABC of the industry, analysis, DEFI, among other issues through the platform most consumed by young people today: Twitch. We believe it will be a dynamic and fun learning space to land a world that can be complex for many. In addition, we will be holding tournaments with prizes in stablecoins, discounts on the organization’s eCommerce with the LemonCard and even donations and raffles to support emerging streamers in their career. Filo.News: How does the arrival of a company of this size impact the organization? Milagros Soutullo: Having Lemon Cash as a strategic partner empowers us and drives us to think bigger and bigger. More content, more audience, more innovative things. Filo.News: Do you think this new partnership is going to be well received? Milagros Soutullo: Without a doubt! We are like first cousins. We speak the same language, are part of emerging industries in full growth and we address the same consumer. Our north is to continue evolving and with that bring and give the best to those who follow us. Nothing can go wrong. Filo.News: What ideas do you have for the future for the fans? Milagros Soutullo: The formats and content we think about together always focus on our audience. We look for it to be something that catches their attention, is entertaining but also leaves them, teaches them something. One of the axes that we are going to work on is precisely crypto education and how that is directly related to gaming. Entertainment will always be one of our key pillars, so we will also have content approached from this perspective where we will not simply seek the attention and enjoyment of our audience but we will also have a format that supports emerging content creators thus managing to continue contributing to the growth of our industry.
