The governor of the Metropolitan region, Claudio Orrego, announced on Saturday morning the economic reactivation plan for the “ground zero” of Santiago, so called because it is a recurring place of demonstrations during -and after- the social outbreak. The measure contemplates the injection of $500 million pesos.
The announcement was announced together with the Our Center Federation, an organization that integrates merchants from the Bellavista, Bellas Artes, Bustamante, Plaza Italia and Lastarria neighborhoods.
“Today I want to announce that the Metropolitan Regional Government of Santiago, unanimously, all political sectors, have approved 500 million pesos in a project that aims to support this federation,” Orrego said at a press point.
The support will be directed to the communication of “their activities, to carry out activations in the area, to also generate greater associativity, that no tenant of the center who at times could feel alone and abandoned feels alone and abandoned again”.
The plan includes three axes:
Strengthening of associativity: different neighborhood associative meetings will be held in addition to strengthening the associativity of the neighborhoods in the area.
Local economic development: cultural, tourist and gastronomic events will be held to activate the neighborhoods.
Communication plan: this axis contemplates a positioning strategy for the neighborhoods making them as competitive as others in the region. In addition, there will be permanent dissemination and marketing of the areas.
“We believe that this project, in addition, is the beach tip of a much more important project, which is the recovery of the Alameda-Providencia axis, which has already received the enthusiastic support of the President of the Republic and that we have also committed to promote,” said the regional authority.
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