Argentina’s first 4D screen was at Lollapalooza 2023

The drink, which was born in Italy but we feel it more Argentine than ever, returned to accompany Lollapalooza last weekend with an experience designed for lovers of fernet. When the sun went down, the brand’s space brought out Argentina’s first 4D screen. Space was far from going unnoticed. On the contrary, the eagle of Branca and the bottle of the iconic fernet “appeared” through the upper corner of the stand, capturing the attention of the more than 30 thousand people per day who enjoyed the festival. “Fernet Branca is the brand that invites us to think, include and create, every day, experiences outside the expected, being faithful to the company’s tradition of innovating while conserving. So we incorporated this pioneering technology in the country and in the region,” says Carolina del Hoyo, Regional Marketing Director of Fratelli Branca. “We are very happy for the impact it generated on the festival, something that fans of the brand transmitted to us throughout the weekend when they approached and were able to enjoy the experiences at our stand,” he adds. This year, Fernet Branca presented its roller coaster, a VR + 5D experience with which it was possible to tour the property in just one minute. In addition, fernet fans could enjoy different spots to take pictures and be the protagonists of iconic rock magazines, and game spaces to participate for prizes and merch of the brand.

Original source in Spanish