The brothers Nicolas and Felipe Ibáñez are highly popular in Chile entrepreneurs. Currently, there are master franchise of Papa John’s, business was started after receiving 2500 million dollars from the sale of the D & S a Walmart supermarket chain on.
Now, the Ibáñez brothers are seeking to expand beyond national territory, and the first country he would aim it would be Spain, where his firm’s investment Drake landed at the beginning of 2016.
A note from the confidential diary review the brothers embarked on a market of the Euro area to test the acceptance of a mark without implementation such as Papa John’s, forced to compete with brands such as Domino’s Pizza and pizza delivery.
The entrance of the Ibanez was given then the brothers Torrado, Mexico and franchisee of Domino’s Pizza, to do with the Spanish group restore Zena.
Another which refer to the Ibanez to enter Spain, is that the percentage of food home delivery (pizza) only represents 4%, below the 8% on average in Europe. If expectations are true, the development of the food home delivery market will have multiplied by four between 2016-2022.
At the moment, the visibility of the Ibanez in Spain is minimal, they have put their trust in the founding of one of the most prestigious Chilean firms lawyer Alberto Eguiguren.
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