translated from Spanish: Morelia City Council starts campaign #YaEsHora

Morelia, Michoacán.- City Council of Morelia, through the Secretariat of Mobility and Public Space (SEMOVEP), launched tonight the #YaEsHora campaign, on the esplanade of Plaza Valladolid and with the participation of citizens and organized groups, so what authorities reported in a statement.

Under the concept that all The Morelians have the full right to move and enjoy the city, the municipal president, Raúl Morón Orozco, instructed SEMOVEP, headed by Antonio Godoy González Vélez, the generation of strategies and infrastructure that drive greater ordering in all stakeholders.

#YaEsHora, represents a vision in which collectives, transporters, motorists and pedestrians in general, coexist in harmony, with respect for the rights of each individual and awareness of their degree of responsibility, according to the method used to Scroll.

For this reason, the secretariat set out an ambitious series of measures that will revolutionize mobility in Morelia, such as a road safety plan, a cycling network and the construction of safe crossings, actions aimed at benefiting pedestrians, people using alternative means such as bicycleand drivers.

The Government of Morelia proposes a working methodology represented as a mobility pyramid, which emphasizes that the priority of investment and inclusion in each of the works to be developed, are the people who travel on foot, then by bicycle or other means, transportation, heavy-duty vehicles and finally automobiles.

SEMOVEP, in conjunction with the Directorate of Social Communication, will have a permanent and intense social media campaign to raise awareness of the public, explain the traffic regulations around the responsibilities of each individual and the correct interpretation of signage and safe crosses.

Original source in Spanish