translated from Spanish: Burger King’s eye-catching campaign to recover plastic toys

Increasingly frightened by the impact of our behaviors and our consumption on the health of the planet and its biodiversity, humans are adopting new habits to reduce or contain pollution, global warming and other disasters that we come provoked centuries ago. While there are already many people dedicated to recycling and removing plastics from everyday life, nothing seems to be enough for a simple reason: private citizens are not primarily responsible for the worst problems, which need to be addressed in the areas government and business. Given the forecasts that ensure, among many other things, that there will be more plastic than fish at sea in 30 years from now, some multinationals are finally starting! to take steps to discourage that process. Many, not without reason, will state that these are inadequate or inefficient measures, in the context of EAR campaigns for advertising purposes, especially advertising purposes. It can be; but it is still interesting to see the direction that some institutional policies are choosing, driven by growing social concern. For example, the Burger King chain in England has just launched a marketing strategy to recover plastic toys marketed in children’s combos over the past few decades. Called “The Meltdown,” the initiative seeks families to return the chiches to more than 500 branches in that country to “melt” them and recycle them into tray shapes and other commonly used items in the company. From 19 September until the end of the month, locals will have special containers intended for the delivery of toys. In return, those who collaborate will take free food, stickers and crowns, but with the extra condition of buying a combo.

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Original source in Spanish