Clothing made with 100% recyclable products: the trend that brands are opting for

The textile industry is the second most polluting worldwide, after oil, and according to figures from Fundación Chile, in our country 39 thousand tons of textile waste are produced that end up in clandestine landfills.
In the world, the figures are also alarming, and there is a lot of ignorance about it. Fast fashion and the constant supply of new styles at very low prices, has caused a huge increase in the amount of clothing produced and discarded.
The vast majority of accumulated clothing is from retail stores that release up to 50 seasons a year, and by not being able to sell them for a period and not having recycling proposals, these tons end up being mountains of garbage in the last countries where they arrive.
In this case, the driest and most polluted desert in the world that is located in the Tarapacá region.
KPMG’s most recent study, “My Life, My Wallet and Me,” identifies consumer behavior trends and what motivates them, revealing that 87% of consumers believe companies have a responsibility to make products that last, are easy to fix and reuse, while 76% agree that protecting the environment is more important than growing the economy.
In this context, there are several brands worldwide that have joined this sustainable trend, betting on promoting projects that promote the circular economy.
Chile is oblivious to the situation, different national brands have committed to having 100% of their textile products sustainable.
“The objective is to make the most of the material resources available to extend its cycle of use. It is not an easy task, but it is key for the planet to make this paradigm shift, “said Lucas Íñiguez, brand manager and product manager of Lippi Outdoor, one of the brands that has opted for this challenge.
In this line, the call is to appeal to responsibility so that consumers can make intelligent, conscious purchases with the least environmental damage.
Nowadays it has become one of the priorities of people when choosing what to buy, even considering the entire value chain, from its manufacture to its packaging.

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Original source in Spanish