for its report financial and subsequent communication with the shareholders, Electronic Arts confirmed that Battlefield V, the latest installment of the popular franchise’s study says, sold 7.3 m millions of units since its launch in November 2018, one million less than expected. During the Conference the CEO of the company, Andrew Wilson, explained that the low sales of the game are due to two main factors: the delay from its original date of August to November, and the decision to prioritise a campaign for a player on the popular battle mode Royale.
“Regarding the delay, Wilson explains that in his perfectionist zeal put the game next to titles that were already discounted by his previous releases, become less competitive.” In August, we determined that we needed more time for final adjustments in the gameplay to offer the potential of a full live set, so we decided to move the release date to November to achieve those goals. Unfortunately, the new date meant that the game was launched close to a competitive holiday season in which the big savers fulfilled an important role.” What does the Executive is that Battlefield V has been plagued with problems of balance from the outset and that it has failed to deliver really significant changes to attract new players. Proof of this is the huge list of changes, fixes and modifications included in one of the first important patches (which came with Tides of War, the first episode of ‘War stories’ rookie mode). would say about the controversy of the Time to kill (TTK or)? number of hits needed to eliminate the enemy)? The study understood that the players were dying too fast (affecting the gaming experience), by which changed the impact of weapons so that less experienced users would have more chances on the battlefield, infuriating the more Veterans.
Modifications to the impact of weapons | Image: Reddit was never applied, but the study even considered to provide servers with different TTK (the original and the new modified), even at the risk of dividing the community. Eventually the change was reversed and everything returned to normal, but the fact gives an account of what was lost that was said and how much I needed to alienate the fewest possible users. The second reason was the failure since the launch of a battle royale mode, undoubtedly genre star last year. “While Call of Duty: Black Ops 4 came to the market with the Blackout mode, which has proved to be a success, says prioritized the campaign for a player (Call of Duty bypassed) and Wilson paid the price.” We decided to prioritize other characteristics, including an experience for a player, above a battle royale mode. “This year [por 2018] battle royale modes became incredibly popular in action games,” explained. ” As a result of these decisions, we could not take momentum and we failed to meet projections this quarter.”
Wilson, as it explains the Variety portal, also put the focus on the impact (or lack of) the game marketing campaigns. According to their impressions, they did a good job to generate expectation during the initial stages of the project. “Our launch not resonated in the players as we would have liked and we could never reach those levels, while our competitors continued creating impact, either with Fortnite or Red Dead Redemption 2 or Call of Duty.” To prevent this situation from happening again, the company plans to restructure its games marketing campaigns and has created a “creative Council” whose function will be to strengthen creative decision-making. “In fact Wilson compared the situation of Battlefield V with one of the major commercial failures of Electronic Arts in recent years: Titanfall 2.” When we look back and analyze what happened to Battlefield V and Titanfall 2, I think that we do not find a creative for the campaign truly creative center that would be attractive to the players,”explained, forgetting that the company sent to die to Titanfall 2 releasing it a week after Battlefield 1, one week before Call of Duty: Infinite Warfare, two franchises established after decades.
The fall in the shares of Electronic Arts | Image: Google CFO of the company, Blake Jorgensen, said for his part that Battlefield V nor affected Origin Access Premier service subscriptions (which provides access to all games of the study from the day of the launch, and other benefits in Exchange for a his) Description monthly) as waiting for him. During the third quarter of the 2018 fiscal year (from October to December) the company recorded income 1289 million dollars, but had projected 1375 billion. As a result, shares fell 22 per cent.
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