translated from Spanish: 8m in Socialmedia: 58% of the publications were in positive tone

the past 8 March not only reached a historic call in the streets of Santiago, with more than 190 thousand people, but also a mass participation in social networks. Thus stated it “Social Listening March day of women”, study of MG Consulting, which recorded 189 thousand postings and participation of 124 thousand users.
The study analyzed the behavior of the social network Twitter between 7 and 9 March, earning 58% of the comments were made by men while 41% women did. In addition, 58% of the postings were with positive tone and 42% was negative manifestations.
The peak in social networks in this regard, Friday, March 8, were 106 thousand publications, being the peak between 6 am and 9 pm. At the time of the start of the March, 18:30 pm, were 8 thousand publications, and prior to this, there was a peak of 6 thousand publications, which made reference to the femicide No. 11 of the year took place in the commune of Recoleta.
MG Consulting study recorded that 40% of the posts used the March official hashtag, #8 mm, followed by #8 2019 and #LaHuelgaFeministaVa. Only 8% used the hashtag #8MNoMeRepresenta.
66% of the publications were in the metropolitan region, mainly from Santiago, followed by 10% in the region of Valparaiso and far below the Bío-Bío region, with 6% of the total number of publications. In addition, 33% of publications are original tweets of each user expressing their opinion, while 64% corresponds to retweets.

Original source in Spanish

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