Santi Maratea is one of the figures of the moment. Driver, influencer and also the promoter of a social and cultural change that is just beginning, generating the tools they need using their arrival to audiences and audiences. And this Wednesday is the new guest of Caja Negra.Santi managed to buy the drug from Emmita, managed to raise the money to acquire the headquarters of the Association Mothers Victims of Trafficking and prevent the organization from being evicted from there; he also promoted the collection of donations and the purchase of two vans for the Wichí community; prevented the closure of the Empate Foundation that supports boys and girls with Down Syndrome, accompanied Argentine athletes to their trip to Ecuador to qualify for the Tokyo Olympic Games, and yesterday announced that they reached 35 million pesos for Trans Argentinxs that seeks to create a foundation to provide containment and assistance to children.
“I’m very obsessed with people who understand that helping a third party can benefit. Here on earth with silver, not when you die in heaven. And at one point I already did this. That is, I started doing campaigns with brands in which I gave away their products and generated branding and many people started doing it as well. The big difference is that there are no brands here. This is with your audience. It’s like understanding you and your audience what they would come together to do something piola and you like the one who manages that audience. Also, the dynamics and then you have something in return,” he says. Hand in hand with Julio Leiva, Maratea reviews her story, her path in the media, talks about social networks and dreams. And in that dream comes an idea: to have your own NGO?” Yes, this idea of the NGO is complex,” he acknowledges. “But hey, I like that nobody understands it and everyone thinks they understand it. There are a lot of hypotheses of what it is and where it would go. But if I look at myself, I feel like a lot of things happened to me and until the end of the year. One is to get the brackets out of me, which don’t make much sense, but that’s the time. Until they take out the brackets will be like in October things will continue to happen to me …”, he says.
Santi Maratea in Caja Negra
Net management is key to your goals, a game that Maratea plays to the hilt. “For starters, it looks like you can go all the way. So we’re about to start the new chapter of ‘Black Mirror’, did you see? I don’t know, I think more and more people understand how social networks are used and soon everyone will understand that if they know their target they can be famous, so it is something that there are people who already know and that thought has already been applied to the media. But a great example is the Kardashians. Each represents a part of the United States at one point. Then they all understand their target and they all sell to their target: one who sells tequila, just the one who has no children and always walks or who buys the one that actually buys the makeup is bought by Kylie. He made a face transformation that I don’t know how to explain. And the cleaning things are bought by the mother from the actress, who is obsessive about everything. And so you understand everything, they understand their target perfectly and they only show their life and show what they consume and their target consumes with them. And they’re the queens of America, do you understand? Everyone is going to understand that with social networks and with the bisnes you can live from that and there are going to be interesting things going to happen, “he responds. And if we talk about networks, also hate. “What was it that most aroused hate? and.. the Concha Potter, The living especially the show we did show that we did by streaming with Martín Cirio, La Faraona, to whom I send a big greeting”, he says.
Understand the audiences, the aundiencias, of followers and social networks. His parents were dedicated to coaching, they were in the business of that. How much of that helped him in his own way?” Everything, he did to me,” he says. “Everything that is the law of attraction, for example. I was taught as a kid: basically say you think about it, you can have it. And when you were a kid, you think very big things. And my old men would tell me that, what do you think? And I said one day I’m going to be very famous, I’m going to have a huge house, with a lot of slides. And I thought about it, and I thought it, I thought it. That changed me a lot, it was as if, as if I had been taught that I was Santa Claus. Understand? Kind of something like that. And then it’s very interesting, because since they were my old men, the ones who were the ones who did that to me, it’s not like I did a coaching course when I was eight years old. I had that date and then. Well, let’s see how I resolve in life. I lived with them all my adolescence. They taught me very well that life is shit and that if you don’t put limits on it you’re never going to get anything. Then, half between that mand they taught a lot of that, between that a little ‘in blacksmith’s house, stick knife’, that is, a little bit of reality as well. Well, I don’t know. Between many blows and things I spent everything, all the adolescence and fear, at 23 I left my house. That people who read well know that they do something about it. Without falling into meritocracy, make decisions that are difficult and make them based on the goal that was set before starting any career in which you are now involved. Those things were talked about at home when we ate,” he says. It’s very important to understand that life is shit. Yes, obvious. Because if not, if you do not have a very Cris Morena the thing and very like that only dream, only be good, you also have to wake up and be half sorete because we are here, do you understand?” he says.
Santi Maratea hand in hand with Julio Leiva in Caja Negra
And he delves into this point, and continues to deromantize the issue: “Sometimes I get up and active because I’m a dreamer and sometimes because I have to. And besides, sometimes following the dreams I have. I do things that I imagined I was going to do and sometimes things that I didn’t imagine and that I don’t like, like perseverance, discipline. If you are focused on what you want and everything you have to do to get it, however you can keep half a prawn, or you can die a relative, a crisis of 2001, you can break your heart your first love and so on. So, apart from the fact that it’s a bard, you’re going to focus on how with a certain goal the world is going to move you permanently and at times you’re going to lose focus.” As a kid
“As a kid, I lived in a very cheto place and then I understood everything from that perspective. I didn’t understand that everything was outside my circle. They had already explained that to me. They were quite classist interpretations and explanations. And well, I was kind of breaking with that. The Conservative wants to keep just because he thinks everyone would want to be in his place, it’s the best. So not only does he not connect with the outside because he thinks he wants to steal something, but he also says that nobody wants to get out of there, that he is wrong,” he reflects. And if there was a moment that made him “a crack in the head” it was “when I befriended a guy from the villa next door to my neighborhood.” “Because like every cheto neighborhood, it is surrounded by a villa. Who came first? It’s the most important question, but it doesn’t matter. On sunny Sundays, the people of the village walked through my neighborhood, which was an open and very nice neighborhood, I assumed that in the week everyone worked and the weekend they walked. Well, I wasn’t afraid of this guy who invites me to eat at the house and I invite him to mine. When I invite mine he tells me to look for him on the border, which was a uruguay street that divided. I ask him why he says, ‘I can’t walk around. I mean, if I walk around, the police grab me and take me out.’ And I had this silence for two years,” he says.
Santi Maratea hand in hand with Julio Leiva in Caja Negra
“Now I understand everything. I mean, they take out people who don’t look like me at one point. I know I don’t have a street, but if I have a little I looked for it. I mean, I had to go through several walls to find the little street. If I have something, I went out to get it because I could have stayed. And if everyone wants to be where I am, leave them a little bit,” he adds. On tearing down walls, Maratea recalls: “Religion moved me to begin with. I was very involved in religion, kind of the story of Jesus and I, ‘Wow, it’s tremendous, this guy is tremendous.’ Each part of the New Testament from a guy who apart has some apps that are the Holy Shit. And I got in a lot, a lot. It has a lot to do with dreams too. You ask a guy with a beard, you understand that he is bigger than you and that he can give you everything. You just don’t have to do thousands of things that are sinful. And I was taken out of there by the priest who tried to abuse me. He tried it because it didn’t turn out to be a rape and because I left. But the strongest thing is that I was going to tell him about an abuse. That was the strongest thing actually. I was 15, I don’t know if it’s God or who the fuck makes me that guy. I was very young. “He said to me, what warms you up when you page yourself? What do you think?”.
Santi Maratea in Caja Negra
“I don’t know which one he will walk in, but I’m very good and I thought about it all alone, a long time, I made thousands of strategies to be able to grow. Without being destabilized by what this liner did and what everyone thinks of what it’s like to live the situation, because there’s a lot of stigma with abuse, you saw too. So I couldn’t even talk to people because nobody understands it. I believed in myself, at one point,” he says. Lost Generation
Together with Sofi Carmona he was in charge of conducting the radio program that was broadcast on Vorterix. What happened and why did you leave it?” Because I felt like I had already done it two years.ños,” he says. “Think I started and finished on the same day, October 15. I am here to do now how to devote time and energy to other projects of my own: 100 percent social networks. When Mario (Pergolini) called me the first thing that came to me was the engagement. ‘Can you tell me a place every day in the morning, at the same time?’ Yes, I said. I did it two years. You know what it’s like to have a holiday, christmas, na. ready. I felt like I had kept my word and that we had done an amazing program, that it was a great time to retire because we were in the best moment of the program. When I read it with everyone, everyone understood it. It was a great finish,” he says. Towards the end of the interview the box opens. An unexpected challenge begins. Week by week a figure will submit to the living room to dialogue and reflect. And you, do you dare to remember what moment made a click in your life?
