A recognized brand of youth clothing arrives in the country

Today, the clothing brand Forever 21 arrived in the country with a pop-up store that opened its doors at 1732 Armenia Street, in Palermo Soho, considered one of the trendiest neighborhoods in Buenos Aires and where the best design brands coexist. In addition, in the next days of November will be online its E-commerce platform. The landing of the brand comes from the hand of White Butterfly S.R.L., a member company of JMC Group, who signed a 10-year master license agreement with Forever 21, for the development, marketing and local manufacture of its products. During 2023 it will open a store in one of the main shopping centers in the country, projecting the opening of one store per year for the next 5 years. The brand will have a collection for women, men and children; being the female public its main consumer. The collection has different lines: Sporty Line, where comfort prevails with garments such as: tops, leggings, bikers and divers; smooth and sublimated, full prints, live to contract and prints with sports inspiration. Summer line, with printed garments, batik effect and multicolor. Predominance of short tops, shorts, swimsuits and beach accessories.  Essentials line, continuity basics for women, men and children. Within this are: jeans, divers and t-shirts of classic and super combinable colors. Party line, the sexiest and most nocturnal of all. It is characterized by having tight draped dresses, with or without shoulder, full prints, with a lot of black, white and tones engamados in textures. Forever 21 is an international fashion brand that includes apparel, footwear and accessories. It was created in 1984 in Los Angeles, California. In Latin America it has a strong presence in Chile, Paraguay, Brazil, Bolivia, Peru, Colombia and Ecuador.

Original source in Spanish