Find Your Freedom: FILA reaffirms its commitment to music at Lollapalooza Argentina

FILA’s new campaign, “Find Your Freedom,” embodies the brand’s musical heritage, paying homage to its powerful artistic history and reclaiming the essence of music in full connection with freedom.” Find Your Freedom” passionately states that music and freedom go hand in hand. Festivals are a space to be free and be whoever you want to be. For this reason, FILA will continue to explore freedom, not only in music but also in style. With the launch of new silhouettes such as Corda, Spaghetti, Uproot, Tormo and Grant Hill, FILA invites people to empower the way they want to express themselves to the world and to unleash the most authentic sense of freedom, through music and art. In this new edition of Lollapalooza Argentina 2024, the brand will be presenting a space dedicated to the creativity and artistic experience of each of those present there, to be able to intervene sneaker laces that can then be used to enhance their looks. The brand is a sponsor of Lollapalooza Argentina 2024 and will have an activation during the three days of the festival, to be held on March 15, 16 and 17 at the San Isidro Hippodrome, with a luxury lineup headed by Blink-182, SZA, Limp Bizkit, Feid, Arcade Fire, Hozier, Sam Smith, among other 100 bands and soloists.

Original source in Spanish