Sol Ortega on Máquina Latina’s debut in Deseo: “Something big is brewing at the national level”

Máquina Latina, the new agency and record label that promises to generate a stir in both mixers and dance floors, will have its first showcase tonight at Deseo. With Sol Ortega and J. Catriel as its first visible faces, the day will go through numerous dance genres of electronic music in a debut that will seek to set trends.” Máquina Latina was born under the framework of a record label with the intention of managing and distributing music and being able to provide that space to Latin American artists especially,” explains Sol, producer and DJ who will perform today in a 5-hour extended set. “My role is to curate it. I’m in charge of thinking about where the label will go musically, and which artists participate in it,” she continues. Born and raised in Buenos Aires, Ortega has more than 12 years of experience in which she has managed to rise as a benchmark on both the local and international scene. Having passed through emblematic booths around the world such as Berghain, Watergate, Tresor and Fabric London, among others, he says: “What I see unlike a few years ago are movements that used to be more niche growing a lot. Like techno, for example. Nowadays I feel that there is a greater call for these artists added to the diversity of parties, proposals, personalities. He became more visible, and more people are cheering him on. I think it brings the generational aspect and the ease we have to connect with other cultures.” It will be J. Catriel (“the sorcerer of sound”, as they announce in the stories of Máquina Latina) who will be in charge of opening the night. From 00 to 2 am his irresistible combo of techno, acid house, electro, break and drum & bass will be played and then give way to “la jefa, la dueña, la reina”, who will play from 2 to 7 am. In my set of course there will be a lot of techno and also some house. It’s what identifies me for now. In several of its forms, of course. A lot of tribal and hard-groove especially, and a lot of music by national artists, which is what is most special to me,” he describes Filo.news. “It’s hard for me to talk a bit about bpm’s because that ‘choice’ is subject to a lot of things,” he adds, “I usually play from 127 to 146 depending on my reading of the track that night. But being 5 hours of set, naturally it’s going to vary quite a bit.” This first presentation of the label takes place in a socio-economic context in which many people choose the courts as a common point for the meeting: “We believe that there is something about confinement that has an impact on younger people and that is still latent. On an artistic level, but also to connect with like-minded people, those who belong to the same thing that you belong to. This moment undoubtedly plays a role. We have a lot of concerns that reduce the possibility of enjoying ourselves, and we think it’s important to continue betting on this type of movement.” The demand and criteria on the part of the public grows every day, and that triggers a greater challenge for us. They can expect a strong indigenous identity,” Sol interprets before closing with the following reflection: “We feel that something great is brewing at the national level and there is a very good impact for the new generations of Latin American artists. That challenges us to try to channel it with our proposal.”Tickets for the first showcase of Máquina Latina en Deseo (Av. Chorrroarin 1040, CABA) can be purchased by clicking here.

Original source in Spanish

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