translated from Spanish: CNTV discarded crisis industry despite decline in consumption of television

the National Council of Television (CNTV) announced its annual study of consumption of broadcast in 2018, which shows an average consumption of travelling sion of 1,286 hours, 94 less than the previous year. Despite these numbers, the President of NTV, Catalina Parot, discarded that Chilean television is in crisis, stressing that “no talks about a crisis of audience, if not that rather a setting that is living the industry by the emergence of new platforms and” by a change of habit of Chileans,”said Parot. In that sense, Catalina Parot also explained that “in TV advertising investment is still very strong, do not have a fall that one causes you to think of an industry in crisis”. The report explains that the most watched genre, with 25% of viewing, followed by the miscellaneous – are the news preferably the morning – with a 22.5%. In third place are the soap operas, with a 21%, with preference in the Chilean productions on the foreign. Finally, and with respect to the cultural programme during the past year, this content represented 6.1% of the total programming broadcast on broadcast TV, which equals 54 hours of programming a week.

Original source in Spanish