a contingency linked to the Covid-19 pandemic has greatly impacted the finances of thousands of Chileans. The unemployment rate has peaked over the past 10 years, while several thousand workers have had to reinvent the format in which they continue to offer their products and services so as not to lose their jobs.
Well known are the restaurants that have had to stop serving public in their premises to reinvent themselves and deliver home food service. Of course, sales do not occur with the same success as in ancient daily life.
Under this scenario, the foaming brand Myla of Cooperativa Capel, has promoted a particular campaign that seeks to give visibility and incentive to the sales of various restaurants in the capital.
For this, the brand created an emotional spot under the slogan #AMylado, calling on the national restaurant chains to prefer when ordering food. In addition, the brand donated bottles to multiple restaurants so that they could add them as a purchase incentive on the orders they received.
“We know it’s a complicated situation for many items. We decided to empower restaurants, because because because they are related to the environment of our brand, we believe that we can help them in a better way. Sometimes small gestures like simply spreading to SMEs on social networks can make a change so that consumers prefer them and their sales are not so harmed,” says Alberto Dueñas, myla’s brand manager.
“More than ever, restaurants need our support to boost the delivery service to their respective homes, a situation that has led to reinventing and adapting to be able to do so. We believe that, with these small initiatives, we encourage consumers to give back to restaurants by bringing this experience they offer to their homes, plus we as a brand donate bottles to complement those delivery and thus the restaurants increase the turnover of their respective promotions”, says Olive Jose, head of On Trade Cooperativa Capel.
