Today marks one week since the premiere of the television electoral slot of the exit plebiscite. And according to the audience measurement study People Meter, by Kantar Ibope Media, commissioned by the National Television Council (CNTV), of the last three stripes exhibited, the current one is the second with the highest tune after the one corresponding to the election of conventional constituents of May 2021.
The measurement carried out between August 5 and 7 in the communes of Antofagasta, Viña del Mar, Valparaíso, Concepción, Talcahuano, Chiguayante, San Pedro de la Paz, Temuco, Padre Las Casas and Santiago (32 communes, plus San Bernardo and Puente Alto), states that the favorite time to tune the strip is the prime, that is, at 20:45 hours. At that time, the average reach of the three days reached 1,268,400 people. On the other hand, the daytime slot reached 707,200 people in the same period. The peak was reached on Sunday night, with 1,379,800 viewers.
Women, from low and medium-upper strata
Who is looking at the strip? In prime time they are people over 35 years old, distributed as follows: those over 65 are 26.7%; the audience between 50 and 64 years old represents 24.3%; and those aged 35 to 49, 25.4%.
In both bands the public is mostly female: 57.7% in the day and 54.8% in the night. However, it is men who stay longer in front of the screen, that is, they have greater fidelity, with 85% versus 83.6% female.
On the other hand, young people between 18 and 34 years old are a minority. Adding both schedules, they reach 16.2%. Although of them, those who see the strip are those who stay longer particularly in daytime hours, with 90% loyalty.
But of all the viewers, those who devote the most time to the electoral slot in prime time are those over 65 years old (86.7%), followed by people between 35 and 49 years old (84.7%) and then young people between 24 and 34 years old (82.9%).
In relation to the socioeconomic segment, the D constituted almost half of the viewers, with 49.8% on average for the first three days in prime time. This level, together with the upper middle C2, are the most loyal to the electoral space, with 85% of permanence.
Even so, the study points out that all socioeconomic sectors show a high level of loyalty. That is, the interest in seeing what the approve and reject options “offer” marks high ratings, in a free-to-air TV that rarely exceeds 7 average points.
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