Coldplay is magic. If you were watching the networks these days, surely you came across some video of the River Plate stadium full of lights, fireworks, balloons and papers in the air, all the condiments that turn your show into an experience that you will not forget in life. But it is not the only thing: they also have a sustainable and diverse commitment that identifies them. In 2019 the band had decided that they were not going to tour anymore so as not to harm the environment. “We will take some time over the next year or two to determine how our tour can not only be sustainable. [sino] How it can be actively beneficial [para el medio ambiente]” they told BBC News. Three years later, after a pandemic delayed plans, musicians found a way. Chris Martin, Jon Buckland, Guy Berryman and Will Champion toured the world with their “Music of Spheres” tour, with the impressive H.E.R. as the opening act and the wonderful Zoe Gotusso in Buenos Aires. In Argentina they not only surprised with guest artists such as Jin de BTS or Tini Stoessel, but also with sustainable and responsible proposals linked to the use of natural resources, and the active awareness of the spectators.
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The idea was to reduce CO2 emissions by 50%, compared to the band’s most recent tour; develop new sustainable tourism methods; finance a number of projects based on nature and technology. How to make it possible? The band implemented several measures. These include powering the show with very low-emission renewable energy, with solar installations at each location, used cooking oil, a kinetic stadium floor and fan-powered kinetic bikes. This energy is stored in the first mobile rechargeable battery for shows.” With people’s jumps the energy is absorbed and carried to the batteries, which is used to sustain the energy of the two towers behind and the middle stage. The batteries are always on, the floors absorb energy all the time, but there are batches of jumps every 25 minutes and during the show they are longer. With the same excitement of the show you can do something sustainable, “they told Filo.news from the staff of the show. “I loved the proposal of the floor, I found it super innovative. Take care of the environment because it is recyclable energy through movement energy,” said one of the fans, while another fan added: “I’m very excited, we’re going to jump and give our best, we’re going to give everything.” Some were encouraged to bikes: “I love Codplay and I love the initiative they have to produce energy in a sustainable way,” said one of the attendees.
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They also extract significantly more CO2 than the tour produces with a variety of nature- and technology-based solutions, including planting a tree for every ticket sold. They also provide each venue with a sustainability addendum calling for environmental best practices, and encourage fans to use low-carbon transportation to and from shows via the official tour app. On the other hand, they ensure that all merchandising is sourced sustainably and ethically and offer free drinking water, promoting the elimination of plastic bottles in all recyclable places.
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They also have vests so that deaf people could follow the rhythm of the music through vibrations. “It is an initiative of the band that they had the idea to provide visibility to deaf and hard of hearing people. They travel the world and add the sign language of the different countries. When they start playing the instruments the vibrations start, and you can understand how the music sounds.” It’s my first time wearing a vest, it’s all new. It’s a band that expresses a lot of love, respect, diversity. As a deaf person there are many of his songs that represent me,” said one of the fans. 10% of all proceeds will go to a fund for environmental and social awareness causes, including ClientEarth, One Tree Planted by The Ocean Cleanup. They will then quantify the impact of the tour, both positively and negatively, in partnership with climate change experts at Imperial College London’s Grantham Institute linked to Climate Change and the Environment.
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The following shows will take place on November 2, 4, 5, 7 and 8, all sold out. Undoubtedly, it is a historic step through the country, with an imprint that revolutionizes the way of living the recitals and that will mark the exampleor for the next few years.
