PSG lost more than a million followers after the departure of Lionel Messi

After the confirmation of the departure of Lionel Messi from Paris Saint Germain, the official Instagram account of the Parisian giant suffered a sharp drop in followers. Those fans who generated millionaire profits to PSG since mid-2021, when he signed the Argentine after he did not renew with FC Barcelona, are leaving little by little with the Argentine star. The match against Clermont closed the stage of the Flea and automatically the impact was seen in the nets. According to the monitoring site Instrack, in the last 72 hours PSG’s Instagram account lost more than 1.3 million followers and the bleeding continues.  “Messi’s contribution to the club’s income was immediate, but it is also long-term: it allowed us to work on our brand image, reinforce the sporting and economic attractiveness of the club, and increase our income by weighing in the negotiations with our clients, prospects and partners. In the end, bringing in Messi was an economic success. We have scored the new value of the club, “explained president Nasser Al-Khelaifi in the balance of Messi’s stay in the Parisian team. Although, just as he brought many benefits, he also takes them on his way out. When he arrived in Paris in mid-2021, Lionel significantly increased the club’s popularity. After his signing, the official account multiplied by ten its number of new daily subscribers and since then gained thirty million followers on Instagram. The Rosario is one of the most recognized people worldwide and has the third largest account of the entire social network with 467 million fans behind the 587 million of Cristiano Ronaldo and the 642 million of the Instagram profile.

Original source in Spanish