Aerolineas Argentinas presented its new safety video starring the world champion coaching staff

Aerolineas Argentinas presented its new security video starring the coaching staff of the Argentine National Team, champion in Qatar 2022.The new video is part of the renovation that the company is carrying out in terms of image and corporate communication, after 10 years without introducing modifications. In this period of time, many changes occurred in society and in the industry, with more and more airlines being encouraged to make communication pieces with celebrities, public figures and partnering with other brands, even in the safety videos that passengers see on board. Following this line, the company has recently been associated with music and football: two Argentine export passions. Thus, communication actions have been carried out with some of the most relevant figures in the new panorama of urban music, with the National Team and the Argentine teams that compete in continental tournaments. The immediate antecedent is “the plane of the National Team” that made the special flights to Qatar and that brought back the world champion squad. The launch event of the new video was held at the Art Media complex and the presentation was attended by public figures, journalists and company authorities. In addition, the different models of shirts of the National Team and the collection of Adidas World Cup balls, among other attractions, were exhibited. The National Team and Airlines have things in common such as connecting and uniting Argentines. We were surprised by the idea and tried to make the safety video with the utmost seriousness and responsibility. I hope you like it. Thank you very much and to continue flying high”, explained Lionel Scaloni, technical director of the National Team.Meanwhile, Pablo Ceriani, president of Aerolineas Argentinas, said: “We are happy with this launch because it means the consolidation of the Aerolíneas brand associated with values such as passion, but above all with effort, teamwork and safety”. Finally, Carlos Figueroa, Communications Director of the airline, said: “These types of actions are in line with the communication strategy that we proposed from the beginning of the management and that has to do with taking the Aerolíneas brand everywhere, gaining reputation and recognition as a company that has a lot of tradition but at the same time is current and modern. ” The safety video can be viewed in full on the company’s official YouTube channel and passengers will be able to follow its instructions on Airbus 330 and Embraer 190 aircraft, through the screens located in each seat. The loading will be carried out progressively in each of the aircraft of the mentioned fleets.

Original source in Spanish