translated from Spanish: The EI veranito de San Juan is over: SII supervise the influencers

gains according to reported by Diario Financiero service of internal taxes (SII) will make several changes this year, all within the framework of the Management Plan Tax compliance (HBCS). This plan also seeks to guide taxpayers and the market before the new axes of control of the body. A special emphasis in this modernization process are precisely the technological advances, which have forced to adapt to the SII to new times, largely driven by the emergence of digital as über, Netflix and Spotify, as well as the rise of trade companies electronic (e-commerce). All this, along with other multiple factors, have created new dilemmas for tax administrations, questions like in which country should pay these companies: If origin or consumes your service?, among others. And it is in this line of questions and answers that have been generating the Agency, which was announced one of the new measures, which would be the taxation of so-called influencers. The influencers are people who receive offers to promote products among its followers, situation that receive income or benefits by the companies that want to present their goods thanks to his fame in social networks. It will be within the framework of the HBCS that finally this year, for the first time, the SII supervise to the influencers. Deputy Director of Fizcalizacion, Victor Villalon said the economic environment that “the first thing we tried to do is formulate lists of people who are operating as influencer. Obviously, if these people have domicile or residence in Chile, they have to comply with tax obligations”. The counter also said that analysis that have been made for the category is not part of the basis for evasion and said that “what credited us the studies that we do is that often these people do not know their tax obligations. Our first arrival to them is through the interview, consultation, guidance. And obviously, inviting them to that matching a day these obligations.”

Original source in Spanish