companies and organizations paid homage to women workers in their day. However, the airline Avianca failed and was disowned in social networks. The airline campaign consisted of a flight operated only by female staff, what was the problem? There were no passengers. The plane was empty. Commanded by women, but no passengers. “Confidence, strength and safety, that’s what 7.677 women of the company have to demonstrate every day, who are able to accomplish what he proposed”, says one of the messages of Avianca.
In another, they shared the data “6 of every 10 people who still think a plane operated by men than by women is more secure”. The purpose of the ad was to show that women can operate a plane alone, but did not come off as well… “this empty flight operated 100% by women is sample for those who still do not trust that they have the power to do it all,” wrote in their social networks , but users repudiated the “empty” flight since that shows lack of confidence from the airline.
“‘Empty flight’… ‘where only travellers who trust’, according to vos @avianca nobody is confident in our capabilities that the plane is empty.” “The publicist is very bad or you a few beasts”, wrote a user. Here are some of the messages of the airline by the international women’s day:
