Monterrey, Nuevo León.- Governor Jaime Rodríguez this week ordered a game of at least 100 million pesos to relaunch his personal image on radio and television, taking advantage of his Fourth Government Report, scheduled for October 15. However, he instructed his Cabinet to make this amount “diluted” or “disguised” in the expenses of various units.
Sources of decentralized agencies yesterday confirmed to THE NORTH the fact and explained that the Representative is urged by a campaign to promote what he considers his achievements, but seeks not to be reflected in the total publicity expenditure for this year, as it was not considered in the P reso) We learned that the Social Communication area asked for 100 million pesos on the Orders of the Governor for a TV and radio spot campaign for the Fourth Report,” said one of the informants.” But they do not want it to be reflected as central government spending, in the area of Social Communication, and they want to pass them on to various agencies, which would each have to contribute between 8 and 10 million pesos, which would be justified as own expenses in those areas.” There are 44 decentralized agencies in the state, but there are approximately 15 highest-income agencies, and it is those who would be ordering to provide the resources for the campaign in the image of the Governor.Another source consulted said that the Secretary of Finance, Carlos Garza, explained that they are launching a renewed image campaign of the State Government and the Governor because of the Report, Which consists of radio and television advertising spots, and that the cost is approximately 100 million pesos.As the resources allocated for image expenditure for this year have been exercised almost entirely, he explained, are looking for a way to not notice the new expense, with the Governor having said that he is no longer paying for televisions during his government.
“The state government’s social communication budget is already at the top and they do not want to account for an increase in this area, and for that reason it occurred to them that decentralized agencies pay for this campaign directly to advertising companies”, said one of the holders of agencies consulted.” And (the State Treasurer) makes it known to us that at the express request of the Governor they ask us to provide a significant amount for this purpose. They talk about 8 to 10 million (weights) per organism.” The central government budgeted for a consignment of 145.4 million pesos by 2019, and as of June they had already exercised 109.3 million pesos, so by using 100 million pesos for the report the Governor would have to order an extension of budget, which would almost double the forecast. And, despite Rodriguez’s constant statements that he no longer spends on television advertising to promote his image at the head of the Government, the figure for this item has tripled to date with respect to his first year of Administration.In 2016 it budgeted a game of 48.2 million pesos, which has been growing each year to reach the 145.4 million scheduled for 2019.
