Boric’s electoral strip was the most effective in motivating people to go and vote

The television slot of the second round impacted on the final decision of the vote of the citizens. 47% of respondents say that this helped them decide who to vote for and motivated them to go to the polls, while 26% declare that the strip changed their initial voting intention, according to the perception study prepared by the National Television Council (CNTV) in conjunction with IPSOS.De according to the results, 69% of respondents said they had seen the presidential runoff slot and 95% preferred to watch it on free-to-air television. Continuing the trend of previous surveys, young people between 18 and 29 years old led as an audience of this space, with 73% of them declaring to have seen it, followed by the 30 to 49 age bracket with 67%. The differences between each candidate’s advertisements were also recognized by the audiences. The Gabriel Boric strip was considered clearer with 41% above the 36% obtained by the Kast strip; in addition to identifying it as the one that attracted the most votes through emotions (45% versus 34%) and the most efficient in motivating to go to vote (43% versus 30%). As for the attribute of the strip most focused on showing government proposal, both candidates were on par, Boric with 42% and Kast with 38%.

Original source in Spanish